• 12月 2020
    Stores .

ボゴタにSchallerによるMinottiの新しい旗艦店がオープン

Minottiは、コロンビアの高級家具市場をリードするSchallerとの戦略的パートナーシップにより、ボゴタに新たな旗艦店をオープンしました。

Minotti ボゴタは、市内で最もダイナミックなエリアのひとつである一等地のEl Chicó(エル・チコ)地区に位置し、活気に満ちたParque 93(パルケ93)レクリエーション・商業公園からもほど近い場所にあります。このプロジェクトは、建築家のサンドラ・デ・ヌッテと、Minotti本社の社内クリエイティブ部門であるMinottiスタジオとのコラボレーションによって設計された、エレガントでモダンなプロジェクトで、ブランドのスタイルとそのユニークな特徴を正確に反映しています。

400平方メートルの広さを持つこのモノブランドの新しい店舗は、2フロアに広がる大きなショールームで、洗練されたセッティングと、常にMinottiの国際的な存在感の象徴であるエレガントなライフスタイルを反映して慎重に選ばれたリビングとダイニングのソリューションで構成されているのが特徴です。

店内に入ると、4つのショーウィンドウと床から天井までの多数の窓から自然光が差し込む、広々とした空間が広がっています。グランド・フロアは大きなオープンスペースとして設計されており、グレーのコンクリートの床、ウッドパネル、モカ色のオーク材のステッキがスタイリッシュで現代的な雰囲気を醸し出しています。一方、ファースト・フロアはより居心地の良い空間になっており、本当の意味でのアットホームな雰囲気を再現しています。

この空間で最も特徴的な建築エレメントは、洗練されたスチール製の階段で、2つのレベルを繋ぎ、展示経路をよりダイナミックにしています。
厳選された現代アート作品の数々が、空間のアトモスフィアをさらに豊かにし、その特徴を引き立てます。

ロドルフォ・ドルドーニがデザインしたHamiltonLawrenceシーティングシステムなどの主要なベストセラーや、同じくドルドーニがデザインしたWestシーティングシステム、nendoがデザインしたWedgeDiningテーブルなど、最近のコレクションの中でも特に特徴的なアイテム(いずれも2019年コレクション)を展示し、デザインの専門家や愛好家に、本物の刺激的なブランド体験を提供することを目的としています。

2021年2月より、2020 Collectionの新製品が特別展示されます。

ボゴタにオープンした旗艦店は、サンパウロ、メキシコシティに次いでラテンアメリカでは3番目、世界では40番目となり、この地域での存在感を高め、時代を超越したスタイルとMinotti製品の高い品質が常に評価されている重要な成長市場で、新たな重要な一歩を踏み出しました。

 

MINOTTIボゴタ BY SCHALLER
Carrera 11 # 93A-21, Bogotá, Colombia
電話: +57 322 309 4297
電子メール: info@minottibogota.co

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