ALLEN AND DONOVAN, NEW PRODUCTS IN THE 2011-2012 ADVERTISING CAMPAIGN

Allen and Donovan, the new products in the advertising campaign, strengthen the company identity and express the uniqueness of the Minotti style. A sophisticated design combines elegance and softness, aesthetics and technology, craftsmanlike tradition and research in these two brand new seating systems. The setting for both is refined, with strong architectural contents. The stylistic choice blends seamlessly with the change in direction taken last year which marked an important step in the evolution of the company image. In addition to Allen and Donovan, another best-selling product has been used for this press campaign: Hamilton - with an all-new image. Instead, for Andersen, Williams, Jagger and Hamilton Islands their previously published pictures will be shown. The new pictures are soon to debut on leading Italian and international titles, in more than 100 magazines and with over 600 spreads.

4/10/2011

ALLEN AND DONOVAN, NEW PRODUCTS IN THE 2011-2012 ADVERTISING CAMPAIGN