• 1月 2021
    Stores .

2020 Collection、西安へ

Minotti西安の旗艦店で展示された新しい2020 Collection。2019年にオープンしたこの店舗は、現在急速に発展している中国の歴史的な都市であり、国際的なデザインやライフスタイルのトレンドを歓迎するコミュニティが存在する西安トップの高級家具店、J&Cとの最近のパートナーシップによるものです。

壮大な大明宮国家遺跡公園からほど近い、大明宮の高級住宅街に位置するこの店舗は、印象的なクラシックスタイルの建築で、外壁には多数の開口部があり、そこから日の光が差し込むことで、の調和のとれた対話を実現しています。その中でも特に注目すべきは、床から天井までの大きな窓が特徴的な全面透明のファサードで、ブランドの室内装飾ソリューションを外から見ることができ、ゲストをMinottiの世界へと誘います。  

大理石のデスクを配した専用のレセプションエリアが来訪者を迎え、そこから新色のライトゴールドのスタイリッシュな金属製階段で結ばれた2フロアの広々としたオープンスペースへと導かれます。店舗の中央に位置するこの階段は、すべてのセッティングが展開される中心的な役割を果たしています。展示経路をよりダイナミックにし、最新のMinottiコレクションに興味を持ってもらうために設計されています。巧みな視点とオリジナルのレイアウトを組み合わせたお客様への配慮です。 

提案のセッティングは、ミニマルでグラフィックな外観です。ブラック&ホワイトの興味深い色のコントラストで強調され、Minottiの典型的な「ド―リス式仕上げ」を特徴とする白漆喰の壁、空間を広げて光を加える反射天井、モカ色に着色された木製の床など、控えめながらも非常に印象的な装飾的要素が加えられているのが特徴です。  

ロドルフォ・ドルドーニのConneryBlazerシーティングシステム、nendoのToriiシーティングシステムに加え、マルシオ・コーガンやガムフラテーシのデザインなど、ベストセラーや最新コレクションの特徴的なアイテム、そして2020 Collectionの新しいインドア製品がショールームの空間を彩ります。国際的なデザイナーの参加により、新しいコレクションのコスモポリタンな精神が強調されるとともに、多様なスタイルが効果的に表現され、完全に調和したMinottiプロジェクトの一部となっています。

ブランドの価値観やMinottiコレクションのユニークな特徴を正確に反映した、入念に計画された展示は、ブランドが伝える品質とライフスタイルに関心を持つ、中国の歴史的都市の洗練されたお客様にとって見逃せないものとなっています。 

 

Minotti西安by J&C
Independent Store, North of Daminggong Center SQ, No.198, North of Taihua Road,
Xi'an City, Shaanxi Province - China
電話+86 29 86241111 / +86 139 9139 0111
電子メール: info@jaccimayee.com

 

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