• 3月 2021
    Stores .

Fashion BondによるMinottiの新しい旗艦店が台州にオープン

Minottiは、中国民間経済の発祥地として知られる、中国で最も繁栄している工業地帯の一つである台州に、新しい旗艦店をオープンしました。これは有名な高級家具小売店Fashion Bondとの戦略的なパートナーシップによって実現したものです。

この魅力的な旗艦店は、市の中心部に近い台州中央商業区に位置し、堂々としたクラシックスタイルのファサード、高い天井を特徴とし、大きな窓からは自然光がふんだんに取り入れられ、建物の裏手にある手入れの行き届いた住宅地の庭園を見渡すことができます。

Minotti本社のクリエイティブ部門であるMinottiスタジオが設計したこのプロジェクトは、店舗の規模を強調し、空間に控えめなモニュメント性をもたらし、整然としたグラフィックな効果を生み出しています。固体と空洞、光と影を巧みに使うことで、一連のセッティングにダイナミックでバランスのとれたリズムを与えています。この厳格さに温かみを与えているのが、選ばれた仕上げのテクスチャーとカラーのコントラストです。ブラック&ホワイト、グロスとマット、スムースとポーラスなど、コントラストの効いたテクスチャーやカラーを採用して、洗練された地元の顧客を視覚的にも触覚的にも惹きつける、本物のさわやかなブランド体験を提供しています。

エントランスの反対側にはドラマチックな大理石の暖炉があり、空間全体には白漆喰の円柱が配されているのが特徴的です。リコリスで染色されたラーチの床材や、同素材の壁パネルと「ウォームグレー」のグロスペイントを施した壁の交互の配置、白漆喰の天井、空間を増幅させて明るくする反射面などは、独特の現代的な雰囲気を持つ洗練されたアトモスフィアを醸し出し、常にMinottiの国際的な特徴となっている、品質とエレガントなライフスタイルを反映しています。

展示スペースは、リビング、会話、ダイニング、ナイトエリアなど、魅力的な空間が流動的に連続しており、ベストセラーや最近のコレクションの代表的なアイテム、2020 Collectionの家具が混在しています。その中には、ロドルフォ・ドルドーニのConneryシーティングシステムや、マルシオ・コーガン / studio mk27がデザインしたDaikiアームチェア、Botecoコーヒーテーブルなどがあります。

中国で8番目となる旗艦店を台州にオープンすることで、Minottiは中国での存在感を強め、洗練された野心的な販売戦略が旗艦店のみで成り立っている市場において、新たな目的地を提供します。

 

MINOTTI TAIZHOU BY FASHION BOND
220 Zhaohui Road, Yulan Square, Jiaojiang District,
Taizhou City, Zhejiang Province - China
電話: +86 400 883 0007
電子メール: fashionbond@fashionbond.net

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