• 7月 2022
    Corporate .

ブランドの新しいあり方

体験し、語り、自分のものにするアーキテクチャ。
Minottiが第60回ミラノサローネに合わせて制作したパビリオンは、どこにでもある街並みの中に溶け込んだある仮想の場所、つまり世界のどこかの「特定されない」ある街にトリップします。
それが、ブランドの新しいあり方を伝えるために制作されたフィルムストーリーMinotti Pavilionです。

4分40秒のフィルムは、バーチャルとリアルの間を行き来するMinottiの能力を表現し、今日のMinottiの哲学をより具体的に解釈するものとなっています。家具だけではなく、暮らしのアーキテクチャを作るという哲学です。
ある想像上の場所を歩いていると、大都市の風景の中に完璧に溶け込んでいる建物を発見します。
それは、世界における当メゾンのアイデンティティであり、今や、スタイル特徴や単なる家具をはるかに超えたアーキテクチャなのです。

現実から夢へ、想像からプロジェクトへ。

Minotti Pavilion は、新しい創造の地平を切り拓くことを通して、ブランドビジョンを形あるものにするために、洗練された空間の魅力を集めたコンセプトハウスなのです。

このフィルムは、次々と映し出されるアーキテクチャを探索し、その世界に自身を一体化することで、新しいデザインのアイデアを生み出す魅力的な舞台装置へと変化します。アート、デコレーション、ファニチャー、ボリューム、洗練された空間設計。これらが、形と物、色と日々の暮らし方の中に調和を生み出す主役たちです。2022 コレクションの家具を中心に、ブランドの象徴的な作品を配した空間づくりとなっており、Minottiの一貫したスタイルがタイムレスな環境づくりを可能にしていることをあらためて示しています。

このフィルムからさらに、各30秒のショートムービー6本が制作され、それぞれの空間の雰囲気が捉えられ、家具とそれらを迎える空間との深い結びつきを見ることができます。これらのムービーは、世界中を旅してこのプロジェクトを語り、Minottiのすべてのデジタルチャンネルや、ソーシャルメディアにおける大規模なキャンペーンを通じて発信され、ブランドのライフスタイルを体験してもらいたいという願いに国境がないことを改めて示すものです。リアルからバーチャルへ、デジタルからタンジブルへ。

あらゆる形の美を追求することが、目指すべき真の理想であることを示す、オールラウンドな体験ツアーなのです。

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