• 四月 2021
    视频 .

“Más Allá Del Diseño” – 第1集

Minotti推出全新数字连续剧《超越设计》“Más Allá Del Diseño,自2021428起在品牌的所有社交平台数字渠道上发布。这是走访品牌位于西班牙的旗舰店和高级经销商的一段探索之旅,其中的精致氛围展现出Minotti一直在国际上备受推崇的品质和优雅的生活方式,同时融入当地的品味、历史及特定的文化,带来一段将公司的国际维度与本地特点相结合的独特体验。

通过这个兼收并蓄、多渠道的全新宣传项目,Minotti旨在突显其合作伙伴在关键市场上传播品牌设计和产品文化的重要作用,这也要得益于合作伙伴的权威地位、实力和经验。目标是提供一个全新视角,更加根植于本土,以一种更全面的方式探讨设计,并丰富公司的故事,采用一种符合时代精神的语言,也就是视频,通过采访的形式,重点展现个人以及他们的生活和专业层面。

数字连续剧1的时长大约为4分钟,包括对室内装饰师兼设计师Diego Rodríguez的采访,他也是Minotti马德里旗舰店的掌门人。这家旗舰店于2008年开业,位于Salamanca的高级住宅区,在一栋迷人的历史建筑内,散发出纯正的马德里亚新古典主义风格。由Minotti在西班牙的代表Federico De Arcaya主持视频采访,透过这个难得的机会来谈论Diego Rodríguez的经验、他与Minotti的长期合作以及他对于Minotti产品系列的诠释。

数字连续剧还将继续播出另外三集,介绍合作伙伴MINIM Barcelona Minotti MallorcaEstudio Pepe Cabrera Valencia,其中后两个公司即将开设新店。敬请关注!

 

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第1集的主角:

MINOTTI BY CONCEPTO DR马德里旗舰店
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