• 三月 2019
    公司 .

Minotti注重创意并拓展Minotti Studio

继2018年初的生产区域扩建项目之后,Minotti将更新的重点放在公司内部的创意和研究实验室Minotti Studio

这里即是公司愿景的出发点,也是目的地,它无疑是公司的核心中枢,旗下的创意团队拥有专业技能,从建筑到室内设计,从产品设计到工程,从平面设计到视觉效果,从营销到宣传,全面涵盖。团队目前有大约30名专业人士,并且还在不断扩展。

如今,工作室新空间面积是之前的三倍(四倍),以此来适应结构的多样化需求,大型开放空间可以促进分享所有技能并激发创造力和生产力。其特点在于优雅的氛围和流动性,极佳的透明度和大门窗设计便于自然光进入交汇;在一个长廊周围发展出清晰的布局,可以访问各个运营部门。

各个环境都与Minotti风格保持一致,秉持品牌的美学语言,从长廊上方天花板的木条镶板到地板采用公司特有的“Minotti灰”色调,无不展现出其与众不同的特质。所有装饰元素相得益彰,将Minotti Studio与世界各地的展示厅和“橱窗”联系在一起。

公司在1996年创建Minotti Studio时所秉持的策略在经过20多年的发展后,其有效性不言则明:这个强大的机构能够发展公司的整个创意供应链并与设计师进行交流,无论是室内和户外产品系列,还是家庭和社区的设计项目,皆体现出其重要作用,与此同时,工作室与商业办公室的不断沟通,促进良好的经验交流。

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