• 九月 2021
    商店 .

ddc集团新设的旗舰店在波士顿开业

Minotti波士顿旗舰店于6月揭幕,店址位于著名剧院区的中心地段,这是公司继纽约、迈阿密、洛杉矶和芝加哥之后在美国开设的第五家旗舰店。

波士顿剧院区有众多餐馆、现场音乐场所和历史悠久的剧院,诸如威尔伯剧院、王剧院、奥菲姆剧院,这一地区现在也被视为当地设计界和众多专业人士的风尚地标。众多奢侈品牌和设计品牌沿着斯图尔特街设立了自己的展示空间,Minotti自然也不例外。这个单层面积超过500平方米的大型展示空间是Minotti与ddc集团共同设立的,ddc集团也是公司在纽约和迈阿密的旗舰店的合作伙伴,新店开业进一步巩固了公司与美国经销商的长期合作关系。

旗舰店的室内设计由公司内部创意部门Minotti Studio策划,通过变换不同造型、色彩和精选材质来加以呈现,与美国城市风格和生活方式和谐统一。参观者穿过烟草色木条效果的大门,便置身于温暖舒适的氛围之中,两个全景落地窗面朝繁华的斯图尔特街,自然光线透过落地窗倾泻而入。

展示空间构建在两个交错的层面上,其中充满透视游戏和视觉装置的设计巧思,镜面天花板和墙面呈现出精妙的比例,Minotti风格的典型元素融入这一高品质的设计组合方案中。

入口前方区域选用温暖色调的烟草色木地板,摆放着Marcio Kogan / studio mk27设计的Quadrado户外座椅系列和Rodolfo Dordoni设计的Connery室内模块化系列,在室内与户外之间玩味相因相生的意趣。展厅邀请参观者探索Minotti世界,空间运用流动的环境来演绎优雅精致的氛围,这也是品牌在国际上备受推崇的特质。

为了打造Minotti理想的家居环境,空间选用具有视觉冲击力的壁炉,包覆烟草色橡木竖条墙板。气势恢宏的壁炉一直是Minotti与众不同的风格符号,它位于展厅中央,各个环境空间围绕其四周展开。

后方区域位于较低的一层,地面铺设Piasentina石材地砖,摆放着2020系列最具代表性的作品以及众多畅销产品,其中包括Rodolfo Dordoni设计的HamiltonFreeman沙发座椅系列,Christophe Delcourt设计的Daniels沙发组合,这组产品选用带有弧形座垫的躺椅沙发配置方案,此外还有nendo设计的Torii小扶手椅,同时运用各种配饰和配套产品来加以丰富。

Minotti波士顿旗舰店是公司在全球的第43家旗舰店,随着新店开幕,Minotti进一步加强其在美国的影响力,带来真实的品牌体验,精确呈现品牌的美学语言。

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