• 七月 2022
    公司 .

Minotti Pavilion:构建品牌形象的新方式

一座可以体验、讲述、展现自我的建筑。
Minotti为第60届米兰国际家具展而设计的展馆迁移到一个虚拟、广泛、沉浸式的地点:一处所在,一个城市,世界上的任何地方。
这就是影片《Minotti Pavilion》的故事,旨在讲述一种构建品牌形象的新方式。

这部长度为4分40秒的影片展现出Minotti在虚拟与现实之间游刃有余的实力,不仅诠释出Minotti的理念,还让其在今天变得更加具体:构筑家居生活的架构,而不仅仅是提供家具装饰。
漫步在一个理想的地方,我们发现了一座建筑与都市环境完美融合:这是品牌在世界上的足迹,它成为了建筑, 远远超越了一件家具或一个风格符号。

从现实到梦想,从想象到规划。

Minotti Pavilion是一座想象的建筑,容纳着精致的空间设计方案,探索全新创意领域,将品牌的愿景转化为触手可及的现实。
这部影片邀请人们去探索一系列别具一格的建筑,将其转化为能够激发全新设计创意的迷人场景。在形象与物体之间,在色彩与日常生活的体验方式之间,艺术、装饰、家具、造型、精致的场景成为相互协调的主角。这种氛围正是2022家具系列的特质所在,同时搭配品牌的标志性作品,彰显Minotti所秉持的风格一致性,以此来演绎永恒的环境场景。
这部影片还衍生出6个短视频,每个短视频长度为30秒,在精心营造的氛围中邀请人们去探索家具作品与其所在空间之间的深层联系。视频将在世界各地讲述该项目的故事,并将在Minotti的所有数字渠道上发布,还将开展一个广泛的社交媒体宣传活动,重申品牌对于生活方式的追求永无止尽。从现实到虚拟,从数字到具象。

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