• julio 2022
    Corporate .

Minotti Pavilion: una nueva forma de ser marca

Un espacio arquitectónico que hay que experimentar, contar y hacerlo nuestro.
El pabellón creado por Minotti para el 60º Salone del Mobile.Milano se traslada a una ubicación virtual, universal e inmersiva: un "no lugar", una ciudad, en cualquier parte del mundo.
Esta es la historia del documental "Minotti Pavilion", realizado para narrar una nueva forma de ser marca.

El cortometraje, de 4 minutos y 30 segundos, expresa la capacidad de Minotti de navegar entre lo virtual y lo real, interpretando y concretando aún más la filosofía de Minotti en la actualidad. Construir el espacio arquitectónico del hogar, no solo amueblarlo.
Paseando por un lugar ideal, descubrimos un edificio que se integra a la perfección en el contexto metropolitano que lo rodea.
Es la identidad de la maison en el mundo, que ahora se convierte en arquitectura, mucho más que un signo de estilo o un objecto de mobiliario.

De lo real a los sueños y de lo imaginario al proyecto.

El Minotti Pavillion es un edificio imaginado para albergar sugerencias de ambientes sofisticados, para transformar la visión de la marca en algo tangible, a través de la exploración de nuevos horizontes creativos.

La pieza fílmica nos invita a explorar una sucesión de espacios arquitectónicos con los que identificarnos, para transformarlos en escenarios encantadores capaces de desencadenar nuevas ideas de diseño. El arte, la decoración, el mobiliario, los volúmenes y los ambientes refinados son los protagonistas de esta armonía entre las formas y los objetos, entre los colores y los modos de vivir la vida cotidiana. Los ambientes se caracterizan por los muebles de la 2022 Collection, acompañados por algunas piezas icónicas para subrayar una vez más cómo la coherencia del estilo Minotti permite crear ambientes atemporales.
El cortometraje también dio lugar a 6 vídeos cortos de 30 segundos cada uno que captan atmósferas e invitan a descubrir la profunda conexión entre el mobiliario y el espacio que lo acoge. Los vídeos viajarán por todo el mundo para contar la historia de este proyecto y se difundirán a través de todos los canales digitales de Minotti, también mediante una gran campaña en redes sociales, para reiterar cómo el deseo de la marca de abordar el estilo de vida no tiene fronteras. De lo real a lo virtual, de lo digital a lo tangible.

Un recorrido completo en el que la búsqueda de la belleza en todas sus formas es el verdadero ideal al que aspirar.

Download immagine bassa risoluzione

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