• 九月 2019
    公司 .

Daniels和West,全新广告宣传企划启动

自9月起,2019系列的全新广告宣传企划启动,该系列的主角是分别由Christophe DelcourtRodolfo Dordoni设计的DanielsWest沙发组合系列,此外还有Nendo创作的Tape Cord以及Marcio Kogan/studio mk27出品的Quadrado户外产品系列,新产品早前在4月的米兰家具展上亮相。

广告宣传活动将在40个国家展开,并选择在建筑、设计、时事、时尚和生活风格领域拥有权威和声望的160家杂志期刊来发布广告内容,完美贴近品牌的目标客户。

在全新广告宣传方案中,动态和谐的建筑通过灵动的设计空间来描绘室内场景,运用精致的木质墙面和石膏墙面搭配大型落地窗。纹理和材质的组合出人意料,这一特质体现在家具元素的造型和材料中,以此来演绎个性十足、精致而又具有现代感的家居方案。

Daniels沙发组合系列的超多组合形式和超高舒适度的概念采用两大主题加以诠释:一是通过“圆形剧场”造型的曲面来强调愉悦氛围,二是在线性组合中插入规则曲形和椭圆形,赋予其动态效果,类似于景观设计项目。Daniels的原创性和创新性完美搭配Amber收纳柜,打造出具有强烈视觉冲击力的设计方案,呈现出收纳柜严谨性与沙发柔软度之间的连续性。

West沙发组合系列采用皮革靠背设计,完美诠释出Minotti的专业设计水准和剪裁功力,通过两个方案和让人意想不到的末端元素来展现边角沙发组合:一个传统版本加入躺椅,另一个独具创意的版本则加入五角形躺椅,两者都搭配GamFratesi设计的Angie和Shelley扶手椅。
与此同时,众多配件和配饰为优雅而不失个性的环境增添一份活力,在造型、图案和色彩之间和谐对话。

这两款沙发组合系列共有的特点在于丰富的多元性和组合的灵活性,Minotti旗舰店和授权经销商在展出这两个系列的同时,还将一同呈现其他新品以及品牌代表之作。

户外系列延续室内系列的风格特质,运用两大创意来加以演绎:Tape Cord座椅系列专为露台和户外空间而设计,即使用于都市的小型户外空间,亦能应对自如;Quadrado餐桌和模块化的座椅系列则专为宽敞空间而设计,适用于家居和酒店设计项目。

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