브랜드의 영혼을 생생하게 구현하고 그 긴 여정을 강조하기 위해 설계된 전시 건축으로, 올해는 회사의 창립 75주년과 맞물려 있습니다. Minotti Pavilion 2023 는 미래를 향해 나아가며 시간이 흐르면서도 스스로를 새롭게 갱신하되 뿌리에 굳건히 닻을 내린 브랜드의 역사를 온전히 표현하는, 독창적이고 예상치 못한 특징을 지닌 무대 같은 공간입니다.
이 건물은 극적인 효과를 위해 건축 영역에서 발휘되는 회사의 역량을 적극적으로 활용한 공간이기도 합니다. 이는 전 세계로 브랜드의 진정한 본질을 전파하기 위한 Minotti의 파트너들에게 창의적인 영감을 제공하며, 동시에 한 해 동안 브랜드의 아이코노그래피와 커뮤니케이션 콘텐츠를 지속 가능한 방식으로 제작할 수 있는 장소이기도 합니다.
공공 공간과 프라이빗 공간은 두 개의 레벨에 걸쳐 총 4,500㎡ 규모로 펼쳐진 하나의 설치 안에서 조화를 이루며, 전시관의 통로를 자연스럽게 내부에 통합합니다. 두 개의 동선은 파빌리온의 평면을 네 개의 쿼드런트로 나누는 동시에, 대형 곡면 유리를 통해 공간 전체를 시각적으로 드러냅니다.
중앙 통로는 지중해 관목 지대를 연상시키는 넓은 녹지 공간으로 활기를 더한 하나의 진정한 불바르로 해석됩니다. 이는 방문객을 경계 없는 공간 속으로 몰입시키는 동시에, 전시 공간을 해석하는 새로운 방식을 제안하는 동선입니다.
지상층의 유기적인 형태는 두 개의 나선형 계단을 통해 접근할 수 있는 1층에서도 반복되며, 녹지로 둘러싸인 환경과 시야가 닿는 곳까지 펼쳐지는 Minotti의 세계를 향한 탁 트인 전망을 제공합니다. 전시 공간의 어느 지점에서든 이어지는 공간들을 인지할 수 있으며, 이는 브랜드가 지속적이고 꾸준하게 진화해 온 이야기를 전합니다.
더블 하이트 공간에서는 화로 상단을 스치듯 떠 있는 절두 원뿔 형태가 돋보입니다. 이는 벽난로로, 리빙 공간 어디에서나 시각적으로 인지되는 아이코닉한 건축적 존재이자, 공간에 개성을 부여하는 브랜드 언어의 필수적인 요소입니다.
Minotti Pavilion 2023 는 2023 컬렉션의 주인공들을 맞이하기 위한 이상적인 무대를 마련합니다. 서로 다른 취향의 공간을 위해 디자인된 세 가지 버전으로 구성된 Rodolfo Dordoni의 다면적인 Dylan 모듈형 시팅 시스템, 스튜디오 Nendo의 아이코닉한 Torii 피스에서 영감을 받은 디자인이 특징인 Torii Bold 시트 패밀리, GamFratesi가 디자인한 유려한 라인의 Raphael 컬렉션, 그리고 Marcio Kogan / Studio MK27이 선보이는 세련된 합리주의 감성의 Superblocks 수납 가구 등이 그 예입니다.
실내용으로 디자인된 가구 피스들은 최근 컬렉션을 대표하는 가장 상징적인 아이템들과 함께, Inoda+Sveje, Nendo, Gordon Guillaumier, Rodolfo Dordoni가 디자인한 새로운 오픈 에어 공간용 작품들과 완벽한 조화를 이루며 대화를 나눕니다. 이는 브랜드의 가치를 탐구하는 진정한 여정을 완성합니다.
The Minotti Pavilion 2023 는 브랜드의 역사와 정체성을 이를 표현하고 드러내는 건축 속에 담아내며, 방문객을 일관성과 창의성, 혁신과 전통마저 진화시키는 역량의 세계로 몰입하도록 초대하는 공간입니다.
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