Minotti Beijing cambia de ubicación y se reafirma como punto de referencia para los design & lifestyle lovers de la metrópoli china. La nueva tienda insignia está situada en la renombrada galería comercial del hotel The Peninsula Beijing, en la avenida Wangfujing, donde se encuentran las más renombradas marcas de lujo y moda.
Aunque la tienda cambie de piel, se mantiene intacta la asociación con Domus Tiandi, un nombre destacado en la comunidad del diseño asiático, que ha estado al lado de la marca italiana desde su primera apertura en la capital china en 2007 y socio de la marca también en las ciudades de Shanghái y Shenzhen con dos tiendas insignia, abiertas respectivamente en 2015 y 2019.
"En estos quince años de colaboración entre Minotti y Domus Tiandi, el tiempo nos ha confirmado muchas cosas. Por ejemplo, tuvimos la misma intuición respecto a la evolución del estilo de vida en el mercado chino de gama alta; ambos tuvimos el valor de liderar el sector y hemos insistido en mantener nuestra visión", confirma Cathy Zhang, propietaria de Minotti Beijing.
El showroom de 385 metros cuadrados, diseñado por Minotti Studio – el departamento creativo interno de la empresa – es un elegante espacio abierto en el que, en una sugestiva sucesión de ambientes, se despliega un itinerario expositivo que incluye una zona de recepción en la entrada para dar la bienvenida a clientes y visitantes y una sala de reuniones reservada para garantizar un servicio aún más personalizado: un espacio auténtico concebido como un atelier para guiar a los clientes de forma individual entre los diferentes diseños.
Inmediatamente visibles desde las ventanas, el sofá Torii de nendo, a la derecha, y los sillones Mattia de Rodolfo Dordoni, a la izquierda, enmarcan el mostrador de recepción de travertino iraní Silver, animado por un videowall sobre el que discurren imágenes evocadoras y vídeos inspiradores representativos de la marca. Al fondo, las paredes de nogal flameado de color Moka y de poro abierto y una puerta corredera dejan entrever la elegante sala que hay detrás, sin revelarla del todo. El espacio se prolonga en tres naves que, para lograr un efecto de contraste, realzan el juego de colores del techo central de lamas color Moka que separa los dos pasillos laterales de los techos de yeso blanco.
En el interior, cada zona se caracteriza por elementos arquitectónicos distintivos, como la chimenea de travertino Silver en el lado derecho que separa la zona de estar con el sistema de asientos Lawrence de la zona de dormir con la superventas Lawrence Bed en el centro, ambas diseñadas por Rodolfo Dordoni. En el lado izquierdo, las paredes lacadas de color granito sirven de telón de fondo a la espectacular mesa Linha de Marcio Kogan / studio mk27, antes de dar paso a una íntima zona de relax con el sistema de asientos Alexander de Dordoni. En el centro, detrás de la recepción, se encuentra una acogedora sala de estar con el sistema Blazer, delante del cual hay una plataforma elevada de travertino que sirve de pedestal para el sofá Connery, ambos de Rodolfo Dordoni.
La última zona – que alberga el escritorio Wedge de Nendo junto al diván Albert y al sillón Ile – está protegida por una pantalla y puede aislarse por completo si es necesario, diseñada para ofrecer la máxima privacidad a los clientes a la hora de discutir sus proyectos. Es aquí donde se esconde el lado más exclusivo de Minotti: el enfoque experiencial, perceptible no solo a través de un espacio sofisticado, donde la elección de los productos es precisa y diversificada, donde además el servicio está orientado a garantizar al usuario final una atención personalizada y, se podría decir, a medida.
Minotti Beijing es un claro ejemplo de cómo la empresa ha sido capaz de comunicar su identidad, moviéndose en perfecta armonía con el espíritu y la cultura del lugar, combinando lo local y lo global en ambientes únicos y coherentes con la esencia de la marca. Una colaboración exitosa, que toma forma en un país donde Minotti llegó hace más de 20 años y donde hoy, en sus principales ciudades, cuenta con 8 tiendas insignia.
Minotti Beijing by Domus Tiandi
B1-L17, The Peninsula Beijing, Building 1, No.8 Goldfish Lane, Wangfujing, Dongcheng District
100006 Beijing - China
T: +86 010 85221508
E: info@domustiandi.com
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