9月からオンエアのMinotti新広告キャンペーンでは、昨年4月のミラノサローネで発表された2025コレクションのシーティングシステムを中心に据えた4つの空間を初公開します。それらはマルシオ・コーガン/ Studio MK27 のBézier、 ジャンピエロ・タリアフェッリの Coupé、 ガムフラテ―シの Vivienne 、ハンネス・ピールの Riley。
Minotti Studioによるフォトストーリーが、それぞれの美的感性を表現する4つのプロジェクトからなる4つの空間を通して、ブランドの創造的なビジョン、デザイン哲学の進化を語ります。異なるデザインながらも一貫性があり、ブランドの価値観に結び付いた空間が、Minottiのライフスタイル、美意識、際立つ職人技を表現しています。
Bézierシーティングシステムのゆったりした有機的フォルムの背景には、光が絶妙なバランスで暖かさとミニマリズム、家庭的雰囲気とホスピタリティを照らす、ブラジリアンモダニズムにインスパイアされた折衷的空間を配置。
ジャンピエロ・タリアフェッリがデザインしたCoupéは、70年代を彷彿させるテクスチャーを添えたカリフォルニアモダンの影響が顕著な空間に配し、現代的な再解釈を加えたラインがヴィンテージの魅力と現代的な機能性を表現しています。
有機的でユニークなガムフラテーシによるVivienneを配置するのは、バランスとデザインの深みが伝わる、洗練された素材と装飾の組み合わせが特徴的なコンテンポラリークラシックをコンセプトとした空間。
ハンネス・ピールのRileyは、Minottiのスタイルに典型的なタイムレスでモダンな空間に配置され、仕立てのディテールが豊かで大胆な幾何学的ラインが、記憶とイノベーションの会話を繰り返しながら現代モダニズムの境界を追求しています。
広告キャンペーンは、世界中の旗艦店および正規販売店のネットワークで、2025コレクションの新作が紹介されるのに合わせて実施され、世界50カ国で出版される、建築、デザイン、時事、ファッション、ライフスタイルの厳選された雑誌に掲載予定です。
The images available on our website are copyright-protected and are proprietary to Minotti SpA.
Any modification, even in part, is expressly prohibited.
By downloading the selected image, you confirm you have read and accepted the terms and conditions in the Intellectual and industrial property rights
All the contents of the Website shall be deemed to be protected and safeguarded by current provisions concerning copyright and intellectual and industrial property rights.
The material available on the Website may not be extracted or reused, reproduced in full or in part, distributed, published or transmitted, without the prior express written consent of MINOTTI. Any other activities that may be prejudicial to the legitimate interests of the authors and holders of rights concerning the original works and decorative models accessible thereon are forbidden.
In addition to section 2 above, Website contents include, without limitation, any texts, photographs, filmed sequences and presentations, databanks, charts and tables, slogans, audio and video reproductions as well as any graphic and/or text representations in general.
All the trademarks, domain names, corporate names, business names and marks available on the Website shall be the sole property of MINOTTI and are thus protected by current provisions concerning hallmarks. Therefore, it is absolutely forbidden to reproduce the said names and marks, in any form or manner, without the prior express written consent of MINOTTI, nor may the trademark “MINOTTI” be registered in any top level domain.
The pages of the Website might contain trademarks, domain names, corporate names, business names and marks owned by third parties, with whom MINOTTI co-operates in different capacities; the said names and marks shall be protected by current provisions concerning copyright and intellectual and industrial property rights, just like the hallmarks of MINOTTI.
Finally, MINOTTI hereby informs that it is absolutely forbidden to use any and all hallmarks owned by MINOTTI as metatags – that is, any HTML element which does not involve displaying or formatting a certain control, while providing electronic agents or search engines with instructions, to increase the availability of any website other than the websites connected with MINOTTI.
Website Contents
The Internet site www.minotti.com is an on-line information portal which brings the user up-to-date about Minotti and the products and services of Minotti, with a view to providing an overview of the main lines of business, products and services of MINOTTI.
All the contents of the Website (including, without limitation, news, images, video photographs, sounds, trademarks, logos, domain names, application software, graphic layouts, technical documentation, manuals and presentations) and the rights related thereto shall be deemed to be reserved; therefore, the said contents may only be consulted for personal information, any other use being expressly forbidden without the prior written consent of MINOTTI.
MINOTTI and the managers, directors, partners and/or employees of MINOTTI do not provide any guarantee as to the functionality of the Website, and the accuracy and completeness of the contents published on the Website; in addition, MINOTTI hereby reserves the right to modify and update the said information without notice at any time, at the sole discretion of MINOTTI.
In no event may MINOTTI or the managers, administrators, partners and/or employees of MINOTTI be held responsible, in any capacity and for any reason, for the functionality of the Website or for any damage arising from the use of, or failure to use, the Website and contents thereof, or from omissions, inaccuracies or mistakes in the contents of the Website.
The software programmes related to the Website and the Website might malfunction and contain some viruses or any other harmful elements. Hence the user of the Website and contents thereof hereby takes full and unconditional responsibility for any loss, damage and cost that might result for the user from the use of the Website.
Website Use
The contents of the Website may not – whether in full or in part – be copied, reproduced, republished, uploaded, transcribed, transmitted or distributed, in any manner or form, without the prior written consent of MINOTTI. In addition, the contents of the Website may not be disclosed – whether in full or in part – through communication channels, e.g. the Internet, TV systems, radio systems or any other systems, without the prior written consent of MINOTTI.
Furthermore, the information and material available on the Website may not be used for commercial purposes with a view to creating databanks varying in type, nor may the said information and material be stored (whether in full or in part) in pre-existing databanks, whether accessible only to the creator or made available to third parties.
Linking and Framing
No links to the home page of the Website currently available at the web address http://www.minotti.com/ or to any other internal page of the Website may be created without the prior written consent of MINOTTI.
Any specific links that do not refer the user to an internal page via the home page of the Website currently available at the web address http://www.minotti.com/ (“deep linking”) are hereby expressly forbidden; automatic input links (“inline linking”), which allow the user to automatically display images from the Website in a specific space are not allowed either.
“Framing links”, which allow a page of the Website to be displayed on a certain page of another website, while making sure that the contents of the said page are displayed in a dedicated frame, instead of being shown in an independent window of the surfing browser, are also forbidden.
In this respect, it should be pointed out that failure to comply with the provisions of this section may be prosecuted in relation, for example, to unfair competition, as governed by current relevant provisions.
Modification
These terms of use may be modified by MINOTTI without notice at any time, provided that the users periodically examine the said terms of use before accessing the contents of the Website.
Applicable Law and Place of Jurisdiction
These terms of use shall be governed by and construed in accordance with the Italian law.
Subject to the foregoing, any controversy arising out of or relating to the use of this Website, with specific reference to these terms of use, shall be settled by the Court of Milan.
Since these terms of use shall be construed in accordance with the laws of Italy, in the event of any disagreement in the interpretation of these terms of use between the Italian version and the English version, the Italian version shall prevail.