2013 Collection

올해 전시 공간의 건축과 무드는 라이프스케이프 컬렉션의 근본적인 콘셉트에 충실하며, 실내와 실외가 조화롭게 어우러지는 현대적인 거주 환경을 재현해, 절충적이면서도 매우 유연한 2013 컬렉션을 선보이기에 이상적인 무대를 형성합니다.
절제되면서도 세련된 우드와 유리 도어 및 창은 풍부한 식물들과 어우러져, 방문객에게 마치 실내 공간이 자연스럽게 야외로 확장되는 집 안에 있는 듯한 인상을 줍니다. 
형태, 색상, 소재의 사용을 통해 실내와 실외 사이의 매끄러운 흐름이 구현됩니다. 블랙 래커 마감의 우드 패널링은 화이트 및 콘크리트 벽면과 교차하며 매우 강렬하고 시선을 사로잡는 그래픽 효과를 연출합니다. 결이 또렷하게 드러나는 부드러운 색감의 남미산 ³red gum² 천장과, 야외 공간에서는 스톤 효과를 더한 콘크리트 바닥이 이 모든 것을 아우르는 건축 프로젝트를 완성합니다.
철근 콘크리트 슬래브에 마련된 다양한 개구부는 1층과 중간층을 시각적으로 연결하며, 중간층에는 라운지와 업무 공간이 자리하고 두 층은 네 개의 유리 및 메탈 계단으로 이어집니다.
이전 해들과 마찬가지로 미노띠 전시 공간은 타고난 우아함으로 돋보이며, 그 자체가 목적이 아닌 건축적 실험을 통해 설치와 제품이 탁월하게 융합되어 모든 방문객에게 독보적이고 비교할 수 없는 브랜드 경험을 선사합니다. 
살로네에서의 전시는 미노띠 마케팅 전략의 강점과 명확성을 입증하는 것을 의미합니다. 제품, 품질, 기술, 커뮤니케이션, 유통, 조직, 서비스는 미노띠가 점점 더 까다롭고 경쟁이 치열해지는 글로벌 시장에 열정과 함께 실질적으로 대응할 수 있도록 합니다.

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