• 九月 2018
    公司 .

2018秋冬宣传特别活动

Minotti今年最后四个月的宣传策略将重点放在家居和酒店项目领域,除了一贯的广告策划以外,还将于2018年9月推出一系列特别宣传活动。

对于公司而言,2018年有着特别的意义,今年不仅是公司成立70周年,多重面向的产品系列也于4月在米兰进行国际发布。从创意的角度来看,该系列展现出多元文化之间的奇妙对比,多位设计大师和建筑大师在产品系列中进行出人意料的全新演绎,包括来自日本的Nendo,来自巴西的Marcio Kogan,来自法国的Christophe Delcourt,还有来自米兰的Rodolfo Dordoni从中进行设计指导。

9月启动的特别广告宣传计划也将众多国际期刊作为重点,以此来讲述Minotti在家居和酒店项目领域的双重特质。

著名杂志Wallpaper在生活风格和设计领域拥有毋庸置疑的地位,10月刊将用18页来精彩呈现Minotti新系列:2018系列,当下无限的篇章”,以此来介绍其设计理念、灵感、最终产品以及酒店项目的情境设计。

Minotti酒店项目是其关注的焦点所在,得益于非凡的产品设计和多样性,设计方案可以完美适用于酒店和高端住宅项目。

此外,公司还精选三份各不相同的国际期刊来展现这一特质,这些期刊都是酒店项目设计领域的翘楚,它们分别是:Sleeper》、《Artravel》和《Frame

《SleeperArtravel刊登4页篇幅的“酒店设计领域的新视角”。2018系列中的酒店项目产品以虚拟建筑作为情境,通过Minotti与众不同的风格来突显多样性。这一系列中的高端酒店项目的全新产品设计可以满足酒店业对于功能性、技术性和安全性的要求。

文案将刊登在Sleeper在今年年底之前的所有期刊上,并将刊登在Artravel的9月刊、12月刊/1月刊上。

最后,Frame将在9月刊中介绍Minotti的“酒店格调”并搭配双页广告,之后在11月刊/12月刊上推出更详尽的广告。

祝您阅读愉快。

 

 

 

《Wallpaper月刊,全球发行量为10万份(英国占30%、美国占30%、其他国家和地区占40%),拥有遍布世界各地的高端受众,这些受众始终关注新趋势,热衷于设计和生活风格并寻找新的创意灵感。

《Sleeper双月刊,全球发行量为1.24万份(英国和欧洲占43%,美洲占23%,其他国家和地区占34%),这是面向酒店领域的建筑师和专业人士的出版物,其读者包括业内颇具权威的决策者和意见领袖。

《Artravel双月刊,这份杂志在国际生活风格领域拥有举足轻重的地位,全方位展示酒店设计领域的动态。多年以来,凭借对于建筑和设计的创新视角,它深受严苛的高质量读者群体的青睐。其发行量为4.5万份,通过遍布全球的精选报刊亭、专业书店、艺术画廊、博物馆和展示厅来贴近世界各地的读者。

《Frame双月刊,在专业人士中享有权威的领导地位,分为5个出版主线:零售、酒店、办公、机构和展览。其国际发行量为3.5万份,前十大市场分别为:荷兰、德国、英国、美国、意大利、加拿大、挪威、瑞士、西班牙和丹麦

 

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