• 9月 2018
    Corporate .

Special Fall-Winter 2018 advertising initiatives

Minotti’s communication strategy for this year’s final quarter focuses on the Home and Hospitality sectors through a series of special initiatives that, starting in September 2018, will supplement its regularly-scheduled advertising planning.

2018 is a very special year for the company which, in addition to celebrating its 70th anniversary, presented a multifaceted international collection in Milan in April. Creatively speaking, the collection grew out of an exciting multicultural exchange that embodies surprising new interpretations by distinguished design and architecture professionals, like the Japanese Nendo, the Brazilian Marcio Kogan and the French Christophe Delcourt, all coordinated by the Milanese designer Rodolfo Dordoni.

Internationality is also the common denominator of the publications that, starting in September, will host the special adv flights narrating Minotti’s dual design inclination in Home and Hospitality.

Starting with the prestigious Wallpaper, the undisputed lifestyle and design magazine that, in the October issue, will carry an 18-page feature on the 2018 Collection, A tale of an infinite present”, dedicated to the new collection and its underlying design philosophy, from inspiration to the final product, concluding with product staging in a Hospitality setting.

Major emphasis is placed on Minotti’s vision of Hospitality that, thanks to the design and versatility of its products, is ideally suited to upscale hotels and residential projects.

Three distinct international publications – Sleeper, Artravel and Frame – that all focus on the world of Hospitality, were chosen to convey this message.

Sleeper and Artravel will carry a 4-page feature: “A new perspective on Hospitality”. Hospitality-oriented products from the 2018 Collection are set within a virtual architecture that highlights their versatility and portrays spaces characterized by a distinctive Minotti style. A communication effort that attests to the ability of the brand’s 2018 proposal to meet the functional, technical and safety needs of the Hospitality industry.

The adv is planned to appear in all editions of Sleeper until the end of the year and in the September and December/January issues of Artravel.

The September issue of Frame introduces Minotti’s "Hospitality Attitude" with a double page spread and then embarks on a more in-depth advertorial in the November/December issue.

Enjoy the reading.

 

 

Wallpaper, monthly magazine with global circulation of 100,000 copies (30% UK, 30% US, 40% ROW) reaches a sophisticated worldwide audience of readers with an attentive interest in the latest trends, Design and lifestyle connoisseurs, in search of new creative inspirations.

Sleeper, bimonthly with total circulation of 12,400 copies (43% UK+Europe, Americas 23%, 34% ROW), is a specialized publication in the hotel industry with an audience of architects and hotel professionals, and boasts a select readership of decision makers and industry opinion leaders.

Artravel, bimonthly magazine with a circulation of 45,000 copies that occupies a prime position in the arena of international lifestyle publications focused on all aspects of Hospitality. With an innovative eye to architecture and design, it reaches a global audience through select news stands, specialized bookstores, art galleries, museums and showrooms scattered around the world.

Frame, bimonthly go-to magazine with an international circulation of 35,000 copies, concentrated in the top 10 markets: Holland, Germany, UK, USA, Italy, Canada, Norway, Switzerland, Spain and Denmark.among industry professionals, it expresses its design-focused voice in 5 primary editorial areas: Retail, Hospitality, Work, Institutions and Shows.

Download immagine bassa risoluzione

The images available on our website are copyright-protected and are proprietary to Minotti SpA.
Any modification, even in part, is expressly prohibited.
By downloading the selected image, you confirm you have read and accepted the terms and conditions in the Intellectual and industrial property rights

All the contents of the Website shall be deemed to be protected and safeguarded by current provisions concerning copyright and intellectual and industrial property rights.
The material available on the Website may not be extracted or reused, reproduced in full or in part, distributed, published or transmitted, without the prior express written consent of MINOTTI. Any other activities that may be prejudicial to the legitimate interests of the authors and holders of rights concerning the original works and decorative models accessible thereon are forbidden. 
In addition to section 2 above, Website contents include, without limitation, any texts, photographs, filmed sequences and presentations, databanks, charts and tables, slogans, audio and video reproductions as well as any graphic and/or text representations in general. 
All the trademarks, domain names, corporate names, business names and marks available on the Website shall be the sole property of MINOTTI and are thus protected by current provisions concerning hallmarks. Therefore, it is absolutely forbidden to reproduce the said names and marks, in any form or manner, without the prior express written consent of MINOTTI, nor may the trademark “MINOTTI” be registered in any top level domain.
The pages of the Website might contain trademarks, domain names, corporate names, business names and marks owned by third parties, with whom MINOTTI co-operates in different capacities; the said names and marks shall be protected by current provisions concerning copyright and intellectual and industrial property rights, just like the hallmarks of MINOTTI.
Finally, MINOTTI hereby informs that it is absolutely forbidden to use any and all hallmarks owned by MINOTTI as metatags – that is, any HTML element which does not involve displaying or formatting a certain control, while providing electronic agents or search engines with instructions, to increase the availability of any website other than the websites connected with MINOTTI.

Website Contents
The Internet site www.minotti.com is an on-line information portal which brings the user up-to-date about Minotti and the products and services of Minotti, with a view to providing an overview of the main lines of business, products and services of MINOTTI.
All the contents of the Website (including, without limitation, news, images, video photographs, sounds, trademarks, logos, domain names, application software, graphic layouts, technical documentation, manuals and presentations) and the rights related thereto shall be deemed to be reserved; therefore, the said contents may only be consulted for personal information, any other use being expressly forbidden without the prior written consent of MINOTTI.
MINOTTI and the managers, directors, partners and/or employees of MINOTTI do not provide any guarantee as to the functionality of the Website, and the accuracy and completeness of the contents published on the Website; in addition, MINOTTI hereby reserves the right to modify and update the said information without notice at any time, at the sole discretion of MINOTTI.
In no event may MINOTTI or the managers, administrators, partners and/or employees of MINOTTI be held responsible, in any capacity and for any reason, for the functionality of the Website or for any damage arising from the use of, or failure to use, the Website and contents thereof, or from omissions, inaccuracies or mistakes in the contents of the Website.
The software programmes related to the Website and the Website might malfunction and contain some viruses or any other harmful elements. Hence the user of the Website and contents thereof hereby takes full and unconditional responsibility for any loss, damage and cost that might result for the user from the use of the Website.

Website Use
The contents of the Website may not – whether in full or in part – be copied, reproduced, republished, uploaded, transcribed, transmitted or distributed, in any manner or form, without the prior written consent of MINOTTI. In addition, the contents of the Website may not be disclosed – whether in full or in part – through communication channels, e.g. the Internet, TV systems, radio systems or any other systems, without the prior written consent of MINOTTI. 
Furthermore, the information and material available on the Website may not be used for commercial purposes with a view to creating databanks varying in type, nor may the said information and material be stored (whether in full or in part) in pre-existing databanks, whether accessible only to the creator or made available to third parties.

Linking and Framing
No links to the home page of the Website currently available at the web address http://www.minotti.com/ or to any other internal page of the Website may be created without the prior written consent of MINOTTI.
Any specific links that do not refer the user to an internal page via the home page of the Website currently available at the web address http://www.minotti.com/ (“deep linking”) are hereby expressly forbidden; automatic input links (“inline linking”), which allow the user to automatically display images from the Website in a specific space are not allowed either.
“Framing links”, which allow a page of the Website to be displayed on a certain page of another website, while making sure that the contents of the said page are displayed in a dedicated frame, instead of being shown in an independent window of the surfing browser, are also forbidden.
In this respect, it should be pointed out that failure to comply with the provisions of this section may be prosecuted in relation, for example, to unfair competition, as governed by current relevant provisions.

Modification
These terms of use may be modified by MINOTTI without notice at any time, provided that the users periodically examine the said terms of use before accessing the contents of the Website. 

Applicable Law and Place of Jurisdiction
These terms of use shall be governed by and construed in accordance with the Italian law.
Subject to the foregoing, any controversy arising out of or relating to the use of this Website, with specific reference to these terms of use, shall be settled by the Court of Milan.
Since these terms of use shall be construed in accordance with the laws of Italy, in the event of any disagreement in the interpretation of these terms of use between the Italian version and the English version, the Italian version shall prevail.

確認して続行