• julio 2019
    Tiendas .

Abre en Xiamen la nueva tienda insignia Minotti by Casa Bella

El pasado 28 de junio, Minotti ha inaugurado un grande flagship store en Xiamen, una de las ciudades portuarias más sofisticadas del sur del país. Esto gracias a su nueva colaboración estratégica con Casa Bella, famoso distribuidor de muebles de alta gama en China.

La tienda se desarrolla sobre 1.100 m² distribuidos en dos pisos y ha sido proyectada por Minotti Studio, el departamento creativo interno de la sede central de Minotti. Ubicada en la prestigiosa área noroccidental de la ciudad, la nueva tienda insignia se caracteriza por su espacio flexible y dinámico, animado con una meticulosa selección de ambientes que reflejan el lifestyle y la atmósfera refinada y elegante que desde siempre distinguen la marca a escala internacional.

Proyectada para cautivar a los profesionales y los apasionados del diseño, cada día más atraídos por la calidad y la excelencia Made in Italy, la tienda desea ofrecer una experiencia auténtica y estimulante a sus clientes, protagonizada por los principales artículos tradicionales y superventas de la empresa. Después de entrar en el edificio, los visitantes son acogidos en un ambiente muy amplio y luminoso donde se exponen las piezas más distintivas de las últimas colecciones para la zona de estar y los dormitorios.

Elegantes y refinadas, sus ambientaciones han sido embellecidas con un interesante contraste cromático y se caracterizan por la presencia de elementos decorativos de gran impacto, como escenografías de mármol Calacatta alternadas con boiseries de tonos oscuros o el suelo de alerce teñido regaliz. La imponente chimenea que domina este espacio es un símbolo recurrente en el código Minotti: presente en las tiendas insignia de la marca en todo el mundo, aparece interpretada de un modo distinto en cada ocasión.

El 28 de junio, un gran evento de apertura ha celebrado el debut de la nueva tienda insignia en el mercado chino ofreciendo la oportunidad de descubrir este espacio y de reunirse con la titular Sharron Ho y con algunos miembros de la familia Minotti a un grupo selecto de invitados: promotores inmobiliarios del área de Xiamen, diseñadores, arquitectos, periodistas, célebres empresarios, apasionados de diseño, artistas y grandes clientes. Una ocasión especial para descubrir la calidad y la elegancia de las colecciones y para conocer de cerca a los protagonistas de esta exitosa historia italiana.

Con la apertura de la tienda insignia de Xiamen, Minotti refuerza su presencia en China, país en el que se encuentra presente con una sofisticada y ambiciosa estrategia de distribución basada en tiendas insignia exclusivamente, y ofrece una nueva meta para los profesionales y clientes interesados en la calidad y en los valores expresados por la marca italiana.

 

MINOTTI XIAMEN

SCE Building B, No.210,
Gaoqi Nanwu Road, 361006 Xiamen China
e: info@casabellamobili.com
Teléfono: +86-592-5625266

 

WATCH THE VIDEO:

XIAMEN OPENING EVENT

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