• julio 2015
    Tiendas .

Apertura Minotti Miami Tienda Monomarca

En el corazón del Miami Design District ha abierto Minotti Miami, la cuarta tienda flagship de la empresa en Estados Unidos, después de Los Ángeles, Nueva York y Chicago. El espacio se realizó con la colaboración de DDC, ya socio comercial de la empresa para Minotti New York. El proyecto del salón de exposición, que ocupa una superficie de más de 900 m2 en un solo piso y presenta amplios escaparates en todo el frente, ha sido realizado por Minotti Studio. Valiéndose de la larga experiencia proyectual adquirida durante muchos años de colaboración con el arquitecto Rodolfo Dordoni, Minotti Studio ha desarrollado un proyecto que declina los materiales y los colores característicos de la marca teniendo especialmente en consideración el estilo de vida de Miami. El resultado es un sofisticado conjunto que denota un espíritu elegante y cosmopolita en perfecta sintonía con el lugar y pura expresión del estilo Minotti. Los pavimentos son de resina y las paredes de cemento con intercalación de boiserie de madera. El espacio resulta escandido por bastidores pivotantes de madera Red Gum que, además de separar los distintos ambientes, confieren al proyecto un aspecto particularmente dinámico. El estilo de decoración típico de la marca se reconoce también en el cielorraso, revestido de listones de madera, que caracteriza la parte central de la tienda, con eje en la elegante chimenea pasante. Desde aquí se sale al área exterior, donde hay muchos elementos de la colección Lifescape: el sofá Alison «Dark Brown» Outdoor, los asientos Aston «Cord» Outdoor y Le Parc. El salón de exposición Minotti Miami presenta un contexto arquitectónico particularmente refinado donde es posible ver los productos más significativos de la colección de la empresa. Además de los sistemas de asientos Hamilton, White, Collar, Leonard, Andersen, para citar sólo algunos, hay numerosos sillones y complementos. El salón de exposición Minotti Miami ofrece una verdadera «brand experience» completa, y transmite de manera precisa y eficaz el lenguaje estético de la marca y su carácter único, así como la reconocida capacidad de conjugar la tradición con la innovación, el lujo con la sobriedad, el diseño con el confort. Con la apertura de Minotti Miami suman treinta y uno las tiendas flagship de la empresa en el mundo. MINOTTI MIAMI 3801 NE 2ND AVENUE MIAMI DESIGN DISTRICT MIAMI FL, 33137

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