• mayo 2018
    Tiendas .

Australia: abre la nueva tienda insignia Minotti Melbourne

Gracias a la histórica colaboración entre la familia Minotti y la familia Engelen, que desde hace 40 años lleva las riendas de Dedece, abre en Melbourne un nuevo espacio que aloja la monomarca Minotti, la segunda en Australia después de la inaugurada en Sídney en el año 2005. Después de su debut en los espacios de Russell Street en 2006, hoy la tienda encuentra una fascinante ubicación en Dale Street, en proximidad del renombrado Melbourne Central Business District.

Un proyecto elegante y moderno, obra del galardonado estudio de diseño CO-AP Architects, caracterizado por un amplio espacio expositivo dotado de grandes cristaleras hasta el techo y distribuido en dos niveles, conectados entre sí mediante una escenográfica escalera que aporta un mayor dinamismo en la subdivisión de los ambientes.

El proyecto de interiores, realizado por Minotti Studio, refleja con precisión y meticulosidad el lifestyle y las características exclusivas de la marca. Suelos de cemento gris y boiseries de alerce color visón, alternadas con láminas de roble cepillado color negro, dan vida a una atmósfera sofisticada en la que todo concurre para recrear una experiencia de la marca tan completa como placentera.

Después de entrar en el edificio, el visitante es acogido en el área de recepción e inicia un atractivo trayecto que atraviesa una serie de ambientes encantadores, desarrollados sobre una superficie de 330 m², donde se han colocado algunas de las piezas más representativas de la colección Minotti.

Entre las principales, el sistema de asientos Lawrence con algunos asientos Jacques, acompañado por una zona comedor más íntima y acogedora amueblada con la mesa Lou y las sillas Fil Noir.

El área adyacente presenta una amplia composición del sistema Freeman asociado a las butacas Creed y un área comedor animada por la mesa Bellagio y las butacas Leslie. En el área trasera destaca en cambio el sistema de asientos Andersen, combinado con los sillones Aston y las mesitas Cesar y Still.

Por último, junto a los superventas de las colecciones más recientes, algunos asientos de la edición especial Albert&Ile, diseñados por Gigi Radice y procedentes del Archivo Histórico de Minotti, reeditados este año con ocasión del 70.º aniversario de la empresa.

Con la apertura de Minotti Melbourne, la empresa se confirma como referente del sector para quien busca estilo y sofisticación en la metrópolis australiana y sigue consolidando su presencia en un mercado en rápido crecimiento, que desde siempre aprecia el estilo atemporal y la calidad de los productos Minotti.

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