• mayo 2019
    Ferias y eventos .

La 2019 Collection llega a Londres, Nueva York y Miami

Después del lanzamiento de la 2019 Collection en el mes de abril con ocasión de la Semana del Diseño de Milán, Minotti inaugura una gira de eventos para presentar la nueva colección en las tiendas insignia y los puntos de venta autorizados Minotti en los mercados más estratégicos para la empresa en el mundo.

Las tiendas insignia de Londres, Nueva York y Miami han sido las primeras en acoger las novedades 2019.

LONDRES

El 8 y 9 de mayo, la tienda insignia Minotti London by EDC ha celebrado el debut de la 2019 Collection en el mercado inglés con un rico programa de iniciativas y eventos dedicados a los arquitectos, diseñadores, periodistas y apasionados de la marca. Entre sus iniciativas, una entrevista en directo a Susanna Minotti y Alessandro Minotti junto al diseñador francés Christophe Delcourt realizada por el director editorial de Dezeen, Amy Frearson, sobre el tema "Minotti past and future: how does a heritage Italian brand stay relevant?".

A continuación se celebró un cóctel exclusivo en presencia de Christophe Delcourt y de las familias Summerhill y Minotti, que acogieron a los numerosísimos invitados que han acudido a descubrir las piezas de la nueva colección: entre las principales, los sistemas de asientos Daniels, Lawson y West, los sillones Shelley y Angie, la mesa dining Wedge y la colección Tape Cord Outdoor.

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NUEVA YORK

Segunda etapa en Nueva York. En la Semana del Diseño de Nueva York (10-22 de mayo), la 2019 Collection ha sido recibida por el mercado estadounidense en la tienda Minotti New York by DDC.
Durante la jornada del 17 de mayo se han alternado distintos eventos para presentar la nueva colección a arquitectos, decoradores de interiores, periodistas y promotores inmobiliarios. Los protagonistas del espacio expositivo han sido los tres sistemas de asiento Daniels, Lawson y West, el sillón Shelley y numerosos complementos, como la mesita Wedge. Las familias Minotti y Hakakian han hecho los honores acompañadas por el arquitecto Rodolfo Dordoni, coordinador de la 2019 Collection junto a Minotti Studio.

MIAMI

Las celebraciones para la presentación de la nueva colección han continuado el 21 de mayo en Miami, uno de los centros más dinámicos de Estados Unidos, con ocasión de una serie de iniciativas que han tenido lugar en la tienda Minotti Miami by DDC. Escenografías cautivadoras y estimulantes, resaltadas con tonalidades y detalles decorativos que evocan el típico glamur de Florida y animadas con los principales superventas de la colección, han acogido una selección de sus piezas más distintivas: los sistemas de asientos Daniels, West y Lawson y los sillones Suitcase Line, acompañados de numerosos complementos. La familia Hakakian ha recibido a los invitados en compañía de Susanna Minotti y Alessandro Minotti, tercera generación de la empresa.

 

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