Parte en el mes de septiembre la campaña de lanzamiento de la colección Jacques y del nuevo sistema de asientos Lawrence, ambos diseñados por Rodolfo Dordoni y presentados con ocasión del Salón Internacional del Mueble de Milán, donde han sido recibidos con entusiasmo por los operadores del sector público y privado.
La campaña publicitaria se difundirá a través de más de 160 revistas de diseño y arquitectura, actualidad, moda y lifestyle atentamente seleccionadas entre las publicaciones más prestigiosas y acreditadas del panorama internacional, en perfecta sintonía con el público de referencia de la marca.
La estrategia de comunicación interpreta coherentemente el proceso de fortalecimiento de la marca emprendido por la empresa en los últimos años, y de este modo sigue avanzando en la definición de una imagen cada vez más puntual y reconocible.
Las ambientaciones que enmarcan los nuevos productos se caracterizan por la presencia de entornos absolutamente encantadores, capaces de evocar una atmósfera elegante y armónica pero al mismo tiempo rica en elementos sorprendentes. Un lenguaje estético refinado cuya principal clave de lectura es la selección de materiales valiosos y combinaciones originales: maderas, piedras, cristales, tejidos y pieles de texturas sorprendentes, tonalidades que inspiran calor y que se integran con comedida elegancia tanto en los entornos residenciales como en los espacios hosteleros.
Protagonista de la nueva campaña de prensa, el sofá Lawrence es un sistema que revela una personalidad fuerte y pronunciada, caracterizada por una gran versatilidad y un gusto clásico-moderno enriquecido con detalles rigurosos y sofisticados.
La imagen del sistema de asientos Lawrence se alternará con la dedicada a la colección Jacques, compuesta por sofás, sillones y pufs de distintas medidas. Expresión de un gusto transversal y caracterizada por una imponente personalidad, con sus formas redondeadas y los suaves tapizados del asiento y el respaldo esta última logra contraponerse a los volúmenes rigurosos y geométricos distintivos del sofá Lawrence.
Completan las dos ambientaciones el sillón Colette, las mesitas Lou, Song y Calder y numerosos complementos capaces de componer sinérgicamente un diálogo estimulante con el espacio circundante, garantizando una perfecta interacción entre formas, estampados y tonalidades.
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