• enero 2024
    Tiendas .

Minotti inaugura la nueva Concept Store by Pesch en Colonia

El primer acontecimiento internacional de Minotti este 2024 es la inauguración en Colonia de su nuevo Concept Store by Pesch, visita obligatoria en la ciudad y socio histórico alemán de la marca, que celebra este año su 120 aniversario, tras un importante proyecto de ampliación y renovación llevado a cabo por Minotti Studio. Un espacio de exposición desarrollado en dos niveles, con una superficie total de 450 m2, rediseñado para realzar la versatilidad de la Colección en su totalidad y ofrecer una interpretación auténtica del estilo habitacional de Minotti. 

Minotti celebró la apertura del nuevo espacio con un rico programa de iniciativas dedicadas a periodistas, profesionales y aficionados a la marca. Entre ellas, una live talk para arquitectos y interioristas con la participación de la familia Minotti y el dúo de diseñadores Inoda+Sveje, moderada por el design expert Oliver Jahn.

El sistema de asientos Twiggy, diseñado por Rodolfo Dordoni y realzado por una composición dinámica y extremadamente contemporánea, conquista la escena en el gran escaparate principal del Kaiser-Wilhelm-Ring. Una invitación a descubrir el mundo de Minotti que se despliega en la planta baja a través de una sucesión de ambientes de comedor y de estar con numerosos superventas.

El acceso a la zona de exposición de la primera planta, cuyo tamaño se ha duplicado, se realiza a través de un portal lacado de color arcilla con doble puerta y grandes ventanales a toda altura, que permiten vislumbrar un contexto arquitectónico característico de la identidad contemporánea de la marca. 

Cerca de la entrada encontramos la primera novedad del 2024, los nuevos elementos curvos del sistema de asientos Goodman de Rodolfo Dordoni, con volúmenes más armoniosos, capaces de interpretar el espacio de forma más envolvente y en perfecto diálogo con las suaves siluetas de la familia de asientos Sendai de Inoda+Sveje. 

Tras una gran chimenea revestida de acero, el camino continúa con una composición articulada del sistema de asientos Hamilton, que este año celebra sus primeros 20 años, ambos de Rodolfo Dordoni. Finalmente, la última zona de exposición, frente a una pared con ventanas a toda altura, acoge una singular propuesta de exterior con el sistema de asientos Quadrado de Marcio Kogan / studio mk27 y los asientos Torii Nest Outdoor de Nendo. 

Un sofisticado concepto de interiorismo, diseñado para reafirmar la calidad y la identidad internacional de la marca, consolidando aún más la presencia de Minotti en Alemania, que siempre ha sido un mercado estratégico para la marca, y que se suma a las tres tiendas insignia de Berlín, Múnich y Düsseldorf.

 

Minotti Concept Store by Pesch

Kaiser-Wilhelm-Ring 22
50672 Colonia - Alemania
T: +49 22116130
E: info@pesch.com

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