• 2月 2020
    Stores .

「Minottiとドルドーニ。ユニークな親和性」をMINIMバルセロナで発表

2月18日、MinottiとスペインのパートナーであるMINIM Barcelonaは、1998年以来Minottiのアートディレクターであり、Minottiのすべてのコレクションをコーディネートしているイタリアの建築家・デザイナーのロドルフォ・ドルドーニを迎え、ブランドのサクセスストーリーと選択的な親和性を祝う特別イベントを開催しました。このイベントは、2019 Collectionのハイライトからのセレクションを発表するのに合わせて、街の中心部の重要な場所であるアウグスタ通り185にあるMINIMのショールームで行われました。

ゲストは一連の特別な場面を通じて、ロドルフォ・ドルドーニとMinottiファミリーの戦略的、創造的な相乗効果と、両者のビジョンの絶対的な一致によって成功を収め、20年以上にわたって続いてきたこの豊かなパートナーシップについて刺激的な洞察を得ることができました。 これらには、ドキュメンタリー映画「Minottiの舞台裏。スタイルの問題」の上映が含まれていました。同社の最も重要なマイルストーンを辿り、主賓のロドルフォ・ドルドーニによるライブトークが行われました。このような緊密な協力関係は、年々、ブランドのアイデンティティとそのトレードマークとなっているスタイルの継続性を強化し、形成することに貢献しています。 また、このトークでは、イタリアの建築家兼デザイナーである彼が、当社の最も象徴的なデザインや製品を生み出すに至った創造的なプロセスやバックステージの様子を知ることができる、またとない機会となりました。

この過程は、MINIMバルセロナのメインウィンドウに厳選して展示されているロドルフォ・ドルドーニのデザインによる象徴的な製品にも反映されています。これらはこの街の現代デザインの指標となってきました。Suitcase LineDelaunay Quiltアームチェアは、1997年と1998年にそれぞれデザインされた、実りあるコラボレーションの初期に作られたシートの2019年版です。またAstonソファとアームチェア、そして2019 Collectionの最も代表的な作品の一つであるWestシーティングシステムなど、様々なアイテムがあります。

ファーストフロアには、リビングとダイニングのソリューションが流れるように配置されたMinottiの世界が広がっています。 このスペースでは、2019 Collectionの新作とともに展示されたベストセラーを中心とした厳選された家具の数々が、コンテンポラリーなセッティングを演出しています。 空間の主役はLawrenceFreemanシーティングシステムで、反対側のコーナーにはLawson MediumセミラウンドソファとLawson Loungeアームチェア、Catlin Diningテーブルとそれを囲むAston Diningアームチェアが置かれています。すべてロドルフォ・ドルドーニのデザインです。

MINIMのCEOであるロドルフォ・ドルドーニ、ギネ・ゴリス、MINIMバルセロナのショールーム・マネージャーであるメルセ・コロメルは、選り抜きの建築家、デザイナー、ジャーナリストたちを歓迎しました。ゲストたちはMinottiの家具の品質とエレガンスを直接体験し、このイタリアのサクセス・ストーリーの主人公たちに近づくまたとない機会を得ました。

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