• 10月 2022
    Stores .

Minotti Firenze by Belvedere フィレンツェ旗艦店

半世紀以上にわたって、ルネッサンスとイタリア文化の象徴として世界が周知しているこの街に、Minottiの新しい旗艦店がオープンします。 

世界中で47の単一ブランドショップを展開するMinottiにとって、この革新的かつ戦略的な選択は、お膝元のイタリアでもその流通網を強化する狙いによるものです。

こうして、フィレンツェの中心街、ストロッツィ広場にある、その歴史を物語るファサードのアーチ形門が特徴的な、約250平米の2階建て建造物の中に、Minottiのタイムレスな現代的ビジョンが招き入れられることになりました。1階は大部分が展示エリアで、2階には事務室、会議室、役員室などが入っています。

観想、ゲニウス・ロキ(地霊)、歴史的建造物への敬意の中、ルネッサンス期の建造物の歴史的要素には一切手を加えることなく、「第二の皮膚」をテーマに展示デザインは展開されました。 柱頭、アーチ型天井、付柱は、自らの空間に侵入してきた現代的箱物のショーを見学をしながら、自由に自身を表現しています。

ウェンジ色のオーク材の羽目板や天井と、白いしっくいやサテン仕上げスチールを多用し、コントラストが特徴的な色調と素材が選択されています。美しい反射をまとうスチール素材は、シンプルな間仕切りとして、また展示フロア全体の特徴的エレメントである暖炉として、その存在感を示しています。

連続する展示空間をつなぐ通路は、ウェンジオークのポータルによって特徴付けられており、床材が変化する位置での建築的目印にもなっています。ロドルフォ・ドルドーニデザインのConneryRogerのシーティングシステムを主役とする広々としたリビングルームから、イノダ+スバイエのLarsSendaiで演出した、和と北欧テイストを織り交ぜた温かく落ち着いた空間まで、住宅やホスピタリティ環境における様々なシナリオを提案する展示空間となっています。ロドルフォ・ドルドーニデザインのCliveベンチを置いた高級感あふれるレセプションエリア、Roger Bedを置いたマスターベッドルーム、豪華なMarvinテーブルで演出したダイニングルームと、さまざまな新しい感動が待ち受けています。

壮大な建築物の中、「ヨーロッパの住宅」空間のサイズで演出されたこのショールームは、貴重な現代美術品に囲まれて展示されたコレクションの新作や装飾を見に来る場所としてだけでなく、旅行中にふらりと立ち寄って、まだ見ぬ将来の建築プロジェクトのための素敵なアイデアを集め、刺激を受けるために過ごす場所としても利用できるのです。なぜなら、思考をあやすのは、それを刺激することでもあるからです。昔も今も。

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