• 4月 2021
    Stores .

2020 Collection、東京へ

日本におけるMinottiの独占的パートナーであり、15年以上にわたって緊密な協力関係を築いてきた「SUKENO」が、旗艦店Minotti tokyo Aoyamaで、2020 Collectionのインドア・アウトドアの提案を幅広く紹介しています。

2017年にオープンしたMinotti tokyo Aoyamaは、東京で最も急速に成長しているエリアのひとつであり、多くの有名な高級ブランドが集まる名高い青山地区の中心部に位置しており、日本の首都におけるブランドの重要な旗艦店です。空間のコンセプトは、現代的なヴィラの雰囲気を再現しており、2フロアで、床から天井までの窓を備え、大きなパティオごしに素晴らしい景色を見渡せるようになっています。パティオは魅力的な垂直庭園に囲まれており、ロドルフォ・ドルドーニによるSunrayシーティングシステムや、マルシオ・コーガン/studio mk27とガムフラテーシによるDaiki OutdoorFynn Outdoorアームチェアなど、2020 Collectionのアウトドアソリューションの多くが展示されています。

プロジェクトの真のフィル・ルージュ(中心的考え)は屋内と屋外の流動的な対話ですが、屋外エリアのコンクリート床を飾るオリジナルの「畳」エフェクトのグラフィックスタイルは、大きな窓にも、室内では特徴的なホワイトジュートの壁や、空間の中心である素晴らしい暖炉を覆うチャコールカラーのジュートパネルにも見られます。

グランド・フロアはコンクリートの床とモカ・ラーチのパネルで覆われた壁、上階は木の床と上品なグレーのラッカー仕上げの壁で温かみがあり、リラックスできる居心地の良いアトモスフィアを醸し出しています。この洗練された空間は、ロドルフォ・ドルドーニによるConneryBlazerシーティングシステムをはじめとする2020年の室内空間の提案に最適な背景となっています。

Minotti tokyo Aoyamaは、2020 Collectionの特徴的なムードを丁寧かつ正確に反映し、ブランドの価値をあらゆる側面から伝えていますが、一方で、最近オープンした「SUKENO」とのパートナーシップによる旗艦店「Minotti tokyo Boutique Aoyama」は、100メートルも離れていない場所にあり、より小さなスペースの要件を満たすように設計されています。

この空間で最も特徴的な建築エレメントは、2つの階をつなぐ洗練されたライトゴールドの金属製階段と、同じ仕上げの彫刻的なレセプションで、さらにゼブリーノ大理石がそれを引き立てています。リコリスカラーのオーク材を使用した床と壁パネルは、反射性のある表面で環境を明るくし、ウォームグレーでバックペイントされたガラス壁には、「畳」のグラフィックスタイルが繰り返され、2つの店舗のつながりを強調しています。また、家庭的でありながら洗練された外観を持つ居心地の良い空間に活力を与え、ベストセラーや最新のMinottiコレクションのアイコニックなアイテムを数多く展示しています。   

一方、2005年にオープンした首都圏初のMinotti旗艦店であり、他の2店舗から遠くない場所にあるMinotti tokyo Court by Sukenoのディスプレイスペースには、Minottiコレクションの特徴的な家具やロングセラーの豊富な品揃えが息づいています。

戦略的に配置された3つのショールームでは、ブランドの全貌を見ることができ、多様で幅広いターゲットに向けて、Minottiが誇る時代を超越したスタイルと品質を、この場所の精神と完璧に調和させて正確に表現しています。

多面的で個性的なこの組み合わせは、Minottiのリテールの世界では他に類を見ないものです。同じ地区にある3つの旗艦店は、それぞれ近い場所にあり、日本のお客様の多様なニーズや好みに合わせて、補い合い、調和し合って対応しています。

 

Minotti tokyo / Aoyama by Sukeno
港区南青山4-21-26
107-0062 東京 - 日本

Minotti tokyo / Aoyama Boutique by Sukeno
港区南青山4-21-23
107-0062 東京 - 日本

Minotti tokyo / Court by Sukeno
港区南青山5-4-19 B1F
107-0062 東京 - 日本

電話: +81 3 6434 0142
電子メール: info@minotti.jp

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