• abril 2021
    Tiendas .

The 2020 Collection goes to Tokyo

Una vasta selección de las propuestas de interiores y exteriores de la 2020 Collection entra en escena en la tienda insignia Minotti Tokyo Aoyama by Sukeno, socio exclusivo de Minotti en Japón con el que la empresa mantiene una histórica y sólida colaboración desde hace más de quince años.

Inaugurada en 2017 y ubicada en el corazón del prestigioso barrio Aoyama, una de las áreas de mayor expansión de Tokio y sede de numerosas y renombradas marcas del sector del lujo, Minotti Aoyama es la tienda insignia principal de la marca en la capital japonesa. El concepto del espacio recrea la imagen de una mansión contemporánea desarrollada en dos niveles, con cristaleras hasta el techo que ofrecen una vista envidiable de un patio espacioso delimitado por un fascinante jardín vertical donde encontramos numerosas soluciones de exteriores de la 2020 Collection, entre las que destacan el sistema de asientos Sunray de Rodolfo Dordoni y los sillones Daiki Outdoor y Fynn Outdoor de Marcio Kogan / studio mk27 y GamFratesi respectivamente.

Auténtico hilo conductor que atraviesa el proyecto resaltando el fluido diálogo establecido entre el interior y el exterior, el original signo gráfico con efecto «tatami» que decora el suelo de cemento del área externa reaparece en las grandes ventanas y, en el interior, en las típicas paredes de yute blanco y las boiseries de yute carbón que revisten su escenográfica chimenea, eje central del ambiente.

Los sistemas de asiento Connery y Blazer de Rodolfo Dordoni y las otras propuestas de interiores 2020 encuentran una escenografía perfecta en sus refinadas ambientaciones, con suelos de cemento y paredes revestidas en alerce color Moka en la planta baja y cálidos suelos de madera y paredes lacadas en una elegante tonalidad de gris que contribuyen a crear una atmósfera íntima y relajante en el piso superior.

Minotti Aoyama refleja el espíritu distintivo de la 2020 Collection con precisión y minuciosidad transmitiendo integralmente los valores de la marca, mientras que la tienda insignia Minotti Tokyo Boutique Aoyama, abierta recientemente también en colaboración con Sukeno y situada a menos de 100 metros de distancia, ha sido concebida para satisfacer las necesidades de los espacios más reducidos.

Entre los elementos arquitectónicos más característicos del espacio, una elegante escalera de metal Light Gold que conecta los dos pisos y una recepción escultural en el mismo acabado, embellecida con la presencia del mármol Zebrino. Suelos y boiseries en roble color Regaliz, superficies reflectantes que iluminan y dilatan los espacios y paredes de vidrio retrobarnizado color Warm Grey, donde se retoma el estilo gráfico «tatami» remarcando el diálogo entre las dos tiendas, dan vida a ambientes acogedores de sabor doméstico y aspecto sofisticado que sirven de marco a algunos superventas y piezas icónicas de las colecciones Minotti más recientes.

Una rica selección de muebles distintivos y de los principales artículos tradicionales de la colección Minotti anima el espacio expositivo de Minotti Tokyo Court by Sukeno, primera tienda insignia de Minotti abierta en la capital en 2005 y ubicada a pocos pasos de las otras dos monomarca.

Tres escaparates estratégicos que ofrecen una imagen exhaustiva de la marca dirigiéndose a un público heterogéneo y transversal, fiel expresión del estilo y de la elegancia atemporal de la firma Minotti, en perfecta sintonía con el espíritu del lugar.

Una propuesta poliédrica y de fuerte personalidad: una peculiaridad absoluta en el mundo minorista de Minotti que cuenta con la presencia de tres tiendas insignia en el mismo barrio situadas a poca distancia para responder de manera complementaria y sinérgica a las distintas necesidades y al gusto de la clientela japonesa.

 

Minotti Tokyo / Aoyama by Sukeno
4-21-26 Minami-aoyama, Minato-ku
107-0062 Tokio - Japón

Minotti Tokyo / Boutique Aoyama by Sukeno
4-21-23 Minami-aoyama, Minato-ku
107-0062 Tokio - Japón

Minotti Tokyo / Court by Sukeno
B1f, 5-4-19, Minami-aoyama, Minato-ku
107-0062 Tokio - Japón

Tel.: +81 3 6434 0142
info@minotti.jp

www.minotti.jp

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