Gracias a la colaboración estratégica con el famoso minorista de mobiliario de alta gama Upgrade Living, Minotti ha inaugurado una nueva tienda insignia en Estocolmo —la primera en Escandinavia— con ocasión de la Stockholm Design Week.
Pequeña gema engastada en el corazón del exclusivo barrio residencial Östermalm, Minotti Stockholm se encuentra en el interior de uno de los imponentes edificios del siglo XIX que pueblan el centralísimo bulevar Strandvägen, una de las arterias más prestigiosas de la ciudad, componiendo un contexto arquitectónico absolutamente encantador.
Realizado por Minotti Studio, el departamento creativo interno de la sede principal de Minotti, el proyecto ha sido realizado para guiar a los visitantes invitándolos a descubrir las colecciones más recientes en un apasionante trayecto expositivo articulado en una fluida secuencia de salones, comedores y dormitorios. Sus amplios arcos tratados con acabado metálico funcionan como auténticos portales de acceso a los distintos ambientes contribuyendo a resaltar su sabio juego de perspectivas, estudiadas para evocar diferentes sensaciones a medida que nos introducimos en el espacio.
Una elegante combinación de materiales atentamente seleccionados —como el travertino de los suelos, las boiseries y los listones de roble teñido color Moka que se alternan con paneles de yeso blanco y una escenográfica placa de mármol Panda— da vida a un interesante contraste cromático black and white que confiere un ritmo dinámico y una estética gráfica y esencial a los ambientes propuestos.
Un concepto de interiorismo cuidado en los mínimos detalles, inmerso en un espacio acogedor e iluminado por la luz natural que filtra a través de sus tres cristaleras en forma de arco. El resultado es un sofisticado conjunto de atmósferas sugestivas en las que materiales, formas y colores reflejan fielmente la sensibilidad y la fuerte personalidad de la firma, en sintonía con el rigor escandinavo.
Los espacios expositivos han sido animados con una minuciosa selección de superventas, piezas distintivas del mobiliario y de las colecciones más recientes de la 2020 Collection como los sistemas de asiento Connery y Blazer de Rodolfo Dordoni y los proyectos firmados por Marcio Kogan / studio mk27, Nendo y GamFratesi. Una propuesta de estilo poliédrico y cosmopolita, donde las distintas matrices culturales de los proyectistas se funden sinérgicamente dando voz y forma al "proyecto Minotti".
Susanna Minotti, jefa de interiorismo, afirma: "Nos hemos preguntado cómo podía introducirse Minotti en una realidad donde el diseño tiene una fuerte identidad y una larga historia manteniendo al mismo tiempo reconocible el ADN de la marca, para crear algo inédito. Queríamos distinguirnos y crear un nuevo punto de referencia para el diseño en la ciudad, abrazando la esencialidad y el rigor escandinavos con la atmósfera Minotti. Nace así un proyecto en el que la sobriedad arquitectónica ha sido atenuada con cálidas y acogedoras ambientaciones de sabor doméstico, glamuroso y sofisticado a la vez, donde cada detalle es una expresión de calidad".
Con la apertura de la tienda insignia de Estocolmo, Minotti refuerza su presencia en Escandinavia y ofrece un nuevo destino de alcance internacional a los profesionales y apasionados del diseño amantes de la calidad y la excelencia Made in Italy.
MINOTTI STOCKHOLM BY UPGRADE LIVING
Strandvägen 9, 114 56 – Estocolmo, Suecia
info@minottistockholm.se
Tel.: +46 08 31 28 88
www.minottistockholm.se
@minottistockholm #minottistockholm
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