• mayo 2018
    Ferias y eventos .

Minotti 70th Anniversary event @ Villa Reale, Monza

El 18 de abril de 2018, durante la Semana del Diseño de Milán, Minotti ha celebrado su 70.º aniversario con una sugestiva instalación en el espléndido marco de la Villa Real de Monza. Un lugar prestigioso, elegido para rendir homenaje a la larga historia de Minotti y a la calidad del diseño italiano que, precisamente en Brianza, cuenta con magníficas expresiones de excelencia.

Una platea de 700 invitados de altísimo nivel —entre los que cabe destacar la presencia de arquitectos, diseñadores, socios, distribuidores y periodistas procedentes de todo el mundo— participó en el evento nocturno para celebrar esta importante conquista. Una ocasión única para releer el proceso evolutivo de la empresa durante estas siete décadas con una nueva clave de lectura y, al mismo tiempo, para descubrir las fascinantes arquitecturas de la histórica mansión.

El concepto compositivo de toda la instalación site-specific, realizada a través de una narración multimedia bien concertada sobre la tradición de la marca, ha sido confiado al famoso estudio milanés de arquitectura Migliore+Servetto Architects.

En el piso noble de la Villa el proyecto se ha desarrollado a través de ocho habitaciones, definiendo tres escenarios narrativos distintos que, como "frames in stop motion", han ofrecido una visión del valor de la familia y de la internacionalidad y el estilo distintivo de Minotti. Instalaciones dinámicas entre lo analógico y lo digital, capaces de recomponer sus numerosos e inéditos materiales en una especie de gran álbum fotográfico ambiental.

En la Sala de los tapices, un sistema de proyecciones reflejadas al infinito ha abrazado el espacio con un retrato familiar rico en objetos y recuerdos personales para contar la intuición de Alberto Minotti, desarrollada por las generaciones sucesivas; en el centro de la Sala del trono se ha colocado un gran mapamundi, en diálogo con la pared dinámica trasera, para guiar al visitante en el descubrimiento de los lugares y las obras de Minotti a lo largo del mundo; y en la pared principal de la Sala de las aves, un sistema articulado de proyecciones interactivas ha recorrido la historia y los proyectos de los últimos veinte años, fruto de una visión compartida con el arquitecto Rodolfo Dordoni.

El trayecto expositivo termina en la Sala comedor familiar, donde se han instalado dos libros fuera de escala sobre dos caballetes de más de cuatro metros de altura: grandes álbumes fotográficos que han presentado un carrusel de material histórico y de curiosidades ofreciendo al visitante una vista inmersiva en la "Minotti attitude".

Una velada rica de emociones dedicada a la calidad Made in Italy para celebrar una historia exitosa, humana y empresarial, reconocida a escala internacional como una excelencia en el sector del mueble contemporáneo.

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