• 3月 2022
    Stores .

Minottiが武漢にオープン

Minottiにとって、海外にショールーム、特に旗艦店をオープンすることは、自分の家の一部をどこか別の場所に開くようなものです。それは、単に同じデザインを延々と繰り返すということではなく、国境を取り払うということです。イタリア、メダの本社で創られ、見られ、感じられたすべてのことが、ブランドの象徴的スタイルの一貫性を保ちながら、それぞれの地に適応させ解釈されながら世界に伝えられるということです。

2年前の武漢での物語もまさにこうして始まりました。2019年末に始まったプロジェクトは、昨年2月、江漢区でついに正式オープンを迎えました。このショールームは、いくつかのショッピングモールがある真新しい地区で、華發中城商業城と呼ばれる武漢の中央商務地区CBDの一角にあります。

新境地に向かう有機的な船首のような、柔らかく曲線を帯びたそのフォルムは、休むことなく進めされた建築作業中も常に私たちに楽観的なイメージを抱かせました。この旗艦店は、2つのフロアにまたがる合計890平方メートルの大空間で、いずれものフロアにも外から直接アクセスできます。店内には、展示スペース、レセプション、サービスエリアがあります。

ガラス面を飾る縦格子が特徴的なモールの透明なファサードは、建物に入る前にMinottiの最新コレクションを垣間見ることができます。 ガラスとグレーのリネンカーテンが作り出すハーフシースルー効果は、Minottiが提案するファニチャーを体験すべく、ショールーム内へと人々を誘います。

その流れるような連続性が特徴的なコレクションは、インドア、アウトドアを問わず、あらゆる空間や季節において、住まい全体のコンセプトに一貫性を生み出しています。アウトドア環境はインドア装飾とその美学を完璧に共有しており、内と外の境界は、家具ではなく、使用されている素材が異なることでのみ区別されているほどです。

Minottiの展示空間に象徴的なエレメントである暖炉と、2つの展示フロアを結ぶリボンのような曲線を帯びた階段は、計算し尽された自然光と人工光、壁や床の色使いとともに、この新しいショールームの重要な特徴となっています。すべてがあるべく場所に収まり、絶対的な調和を保ち、ショールーム自体が大きな図体をした主役となるのではなく、何よりまず舞台となるように。同時に、美しい空間でのもてなしをお客様の記憶にとどめるに十分な、強く印象的な個性を併せ持つショールームであるように。

リビング、ダイニング、ミーティングエリアには、ロドルフォ・ドルドーニデザインのConneryFreemanAlexanderシーティングシステム、AstonSeymourシート、クリストフ・デルクールデザインのDanielsシステム、NendoデザインのToriiシートなど、ベストセラーと最新コレクションのソリューションが並んでいます。また、マルシオ・コーガン / studio mk27デザインのQuadradoモジュールシステム、ガムフラテーシデザインのFynn Outdoorアームチェアがアウトドアスペースに生命を吹き込んでいます。

武漢のMinottiの家は、何よりもまず、もてなしと親密さを体験できる場所であり、イタリアだけでなく世界のどこでも、Made in Italy品質とスタイルを、その感覚、テイスト、香りまでも味わうことができるための場所なのです。

 

Minotti Wuhan by Augustwalden
Block B9-L1-12 & 26 and B9-L2-11
South of Fanhu Road East of Shuilibei Road
Northeast of Wangjiadun Business District
Jianghan District, Wuhan City, Hubei Province PRC - China
T: +86 027 83769877 / +86 17302763033
E: info@minottiwuhan.com

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