Para Minotti, inaugurar un showroom en el mundo, sobre todo si hablamos de una tienda insignia, es como abrir una parte de nuestra propia casa en otro lugar. No se trata simplemente de replicar un proyecto hasta el infinito, sino de derribar fronteras: lo que ocurre, se crea, se ve y se siente en la sede central de Meda se traslada al mundo, adaptándolo e interpretándolo, pero manteniendo la coherencia con el estilo de la marca.
Así fue como hace dos años comenzó la historia en Wuhan: un proyecto que comenzó a finales de 2019 y que finalmente vio su apertura en febrero de 2022 en el Jianghan District. El showroom forma parte del CBD de Wuhan, el denominado Huafa Zhongcheng Commercial City, un nuevo distrito salpicado de varios centros comerciales.
La suave y sinuosa forma del edificio, que se asemeja a una proa orgánica que se dirige hacia nuevos confines, ha inspirado optimismo durante la construcción, que ha avanzado sin cesar. La tienda insignia tiene dos grandes niveles con un total de 890 metros cuadrados y, desde el exterior, hay acceso directo a ambos niveles donde hay zonas de exposición, recepción y servicio. La transparencia de la fachada del centro comercial, caracterizada por los montantes verticales que dan ritmo a la superficie acristalada, permite vislumbrar desde el exterior la presentación de las últimas colecciones de Minotti: un veo-no-veo, entre cristaleras y cortinas de lino gris, que invita a entrar y continuar la visita en el interior del showroom para descubrir las propuestas de Minotti.
El carácter de las colecciones está en total continuidad para crear un concepto de hogar integral, coherente en cada espacio y en cada estación, incluso en el exterior. Este último entorno se funde tan perfectamente con la estética del interior que el límite entre el interior y el exterior lo dictan únicamente los materiales utilizados, no el mobiliario.
La chimenea, elemento icónico de los espacios expositivos de Minotti, y la sinuosa escalera que, como una cinta enrollada sobre sí misma, une los dos niveles de exposición, son las dos piedras angulares de la arquitectura de este nuevo showroom, junto con el uso comedido del diálogo entre la luz natural y la artificial y los colores de las superficies. Todo en su sitio, en absoluta armonía, para que el espacio expositivo sea ante todo un escenario y no un engorroso protagonista; que sea al mismo tiempo fuerte e intenso para acoger a los invitados en un lugar memorable con una fuerte connotación estética.
El salón, el comedor y las zonas de reunión se suceden con una mezcla de muebles y soluciones más vendidas de las colecciones más recientes, como los sistemas de asientos Connery, Freeman y Alexander, los asientos Aston y Seymour, todos ellos diseñados por Rodolfo Dordoni, el sinuoso sistema Daniels de Christophe Delcourt y los asientos Torii de Nendo. Los espacios exteriores están animados por el sistema modular Quadrado de Marcio Kogan / studio mk27 y los sillones Fynn Outdoor de GamFratesi.
Porque la casa Minotti de Wuhan es, ante todo, un lugar de hospitalidad y acogida donde se puede saborear el gusto (la emoción, el sabor e incluso el olor) de entrar en una casa Made in Italy capaz de contar su historia en todo el mundo.
Minotti Wuhan by Augustwalden
Block B9-L1-12 & 26 and B9-L2-11
South of Fanhu Road East of Shuilibei Road
Northeast of Wangjiadun Business District
Jianghan District, Wuhan City, Hubei Province PRC - China
T: +86 027 83769877 / +86 17302763033
E: info@minottiwuhan.com
Las imágenes presentes en el sitio web están protegidas por derechos de autor y son propiedad exclusiva de Minotti SpA.
Se prohíbe expresamente cualquier modificación de las mismas, aunque sea parcial.
Al descargar la imagen seleccionada confirmas que has leído y aceptado los Derechos de propiedad intelectual e industrial
All the contents of the Website shall be deemed to be protected and safeguarded by current provisions concerning copyright and intellectual and industrial property rights.
The material available on the Website may not be extracted or reused, reproduced in full or in part, distributed, published or transmitted, without the prior express written consent of MINOTTI. Any other activities that may be prejudicial to the legitimate interests of the authors and holders of rights concerning the original works and decorative models accessible thereon are forbidden.
In addition to section 2 above, Website contents include, without limitation, any texts, photographs, filmed sequences and presentations, databanks, charts and tables, slogans, audio and video reproductions as well as any graphic and/or text representations in general.
All the trademarks, domain names, corporate names, business names and marks available on the Website shall be the sole property of MINOTTI and are thus protected by current provisions concerning hallmarks. Therefore, it is absolutely forbidden to reproduce the said names and marks, in any form or manner, without the prior express written consent of MINOTTI, nor may the trademark “MINOTTI” be registered in any top level domain.
The pages of the Website might contain trademarks, domain names, corporate names, business names and marks owned by third parties, with whom MINOTTI co-operates in different capacities; the said names and marks shall be protected by current provisions concerning copyright and intellectual and industrial property rights, just like the hallmarks of MINOTTI.
Finally, MINOTTI hereby informs that it is absolutely forbidden to use any and all hallmarks owned by MINOTTI as metatags – that is, any HTML element which does not involve displaying or formatting a certain control, while providing electronic agents or search engines with instructions, to increase the availability of any website other than the websites connected with MINOTTI.
Website Contents
The Internet site www.minotti.com is an on-line information portal which brings the user up-to-date about Minotti and the products and services of Minotti, with a view to providing an overview of the main lines of business, products and services of MINOTTI.
All the contents of the Website (including, without limitation, news, images, video photographs, sounds, trademarks, logos, domain names, application software, graphic layouts, technical documentation, manuals and presentations) and the rights related thereto shall be deemed to be reserved; therefore, the said contents may only be consulted for personal information, any other use being expressly forbidden without the prior written consent of MINOTTI.
MINOTTI and the managers, directors, partners and/or employees of MINOTTI do not provide any guarantee as to the functionality of the Website, and the accuracy and completeness of the contents published on the Website; in addition, MINOTTI hereby reserves the right to modify and update the said information without notice at any time, at the sole discretion of MINOTTI.
In no event may MINOTTI or the managers, administrators, partners and/or employees of MINOTTI be held responsible, in any capacity and for any reason, for the functionality of the Website or for any damage arising from the use of, or failure to use, the Website and contents thereof, or from omissions, inaccuracies or mistakes in the contents of the Website.
The software programmes related to the Website and the Website might malfunction and contain some viruses or any other harmful elements. Hence the user of the Website and contents thereof hereby takes full and unconditional responsibility for any loss, damage and cost that might result for the user from the use of the Website.
Website Use
The contents of the Website may not – whether in full or in part – be copied, reproduced, republished, uploaded, transcribed, transmitted or distributed, in any manner or form, without the prior written consent of MINOTTI. In addition, the contents of the Website may not be disclosed – whether in full or in part – through communication channels, e.g. the Internet, TV systems, radio systems or any other systems, without the prior written consent of MINOTTI.
Furthermore, the information and material available on the Website may not be used for commercial purposes with a view to creating databanks varying in type, nor may the said information and material be stored (whether in full or in part) in pre-existing databanks, whether accessible only to the creator or made available to third parties.
Linking and Framing
No links to the home page of the Website currently available at the web address http://www.minotti.com/ or to any other internal page of the Website may be created without the prior written consent of MINOTTI.
Any specific links that do not refer the user to an internal page via the home page of the Website currently available at the web address http://www.minotti.com/ (“deep linking”) are hereby expressly forbidden; automatic input links (“inline linking”), which allow the user to automatically display images from the Website in a specific space are not allowed either.
“Framing links”, which allow a page of the Website to be displayed on a certain page of another website, while making sure that the contents of the said page are displayed in a dedicated frame, instead of being shown in an independent window of the surfing browser, are also forbidden.
In this respect, it should be pointed out that failure to comply with the provisions of this section may be prosecuted in relation, for example, to unfair competition, as governed by current relevant provisions.
Modification
These terms of use may be modified by MINOTTI without notice at any time, provided that the users periodically examine the said terms of use before accessing the contents of the Website.
Applicable Law and Place of Jurisdiction
These terms of use shall be governed by and construed in accordance with the Italian law.
Subject to the foregoing, any controversy arising out of or relating to the use of this Website, with specific reference to these terms of use, shall be settled by the Court of Milan.
Since these terms of use shall be construed in accordance with the laws of Italy, in the event of any disagreement in the interpretation of these terms of use between the Italian version and the English version, the Italian version shall prevail.
