• March 2022
    Stores .

Minotti opens in Wuhan

For Minotti, opening an international showroom, especially a flagship store, is like opening a portion of its own home somewhere else. It is not simply a question of endlessly replicating the same design, but of breaking down the borders: all that happens, everything that is created, seen and felt in the headquarters in Meda is transferred to the world, adapting and interpreting it, while maintaining its coherence with the brand’s signature style.

This is precisely how the story began in Wuhan, two years ago: a project that started at the end of 2019, with the official opening finally happening last February, in the Jianghan District. The showroom is part of Wuhan’s CBD, known as Huafa Zhongcheng Commercial City, a brand new district hosting several shopping malls.

The soft, wavy shape of the building, resembling the bow of a ship headed towards new horizons, inspired the unstoppable progress of the works. The flagship store spans large spaces on two different levels for a total of 890 sqm, both directly accessible from the exterior. Inside, it hosts display spaces, and reception and service areas. The transparent front of the mall, characterised by vertical columns that punctuate the glass surfaces, allow the visitor a glimpse of the latest Minotti collections on display before they even venture into the building: a half see-through effect, created by the glass and grey linen curtains, which invite the visitor to step inside and visit the showroom to discover the proposals by Minotti.

The fluid character of the collections creates a holistic concept of home, coherent in every space and season, indoors and outdoors. The outdoor environment blends seamlessly with the aesthetic of the interiors, to such a degree that the only line between outside and inside is not drawn by the the materials and not by furnishings.

The fireplace, an iconic element of the Minotti display spaces and the winding staircase - which links the two display areas like a twirling ribbon - are the two key features of the new showroom architecture, complemented by the careful use of the dialogue between natural and artificial light, and the colours of the surfaces. With everything in its place, in pure harmony, the showroom space becomes a stage rather than an overbearing protagonist. But one with a personality that is strong and intense enough to make guests feel welcome in a memorable venue with a distinctive look.

Living, dining and meeting areas follow one another featuring a mix of bestselling furniture and solutions from the latest collections, including the Connery, Freeman and Alexander seating systems, the Aston and Seymour seats - all designed by Rodolfo Dordoni - the sinuous Daniels system by Christophe Delcourt and the Torii seats by Nendo. The modular Quadrado system by Marcio Kogan / studio mk27 and the Fynn Outdoor armchairs by GamFratesi bring the outdoor spaces to life.

Because the home of Minotti in Wuhan is primarily an experiential place with a warm, welcoming atmosphere, where visitors can learn how it feels, tastes and even smells to enter a home defined by Made in Italy quality and style, not just in Italy but also everywhere else in the world.


Minotti Wuhan by Augustwalden
Block B9-L1-12 & 26 and B9-L2-11
South of Fanhu Road East of Shuilibei Road
Northeast of Wangjiadun Business District
Jianghan District, Wuhan City, Hubei Province PRC - China
T: +86 027 83769877 / +86 17302763033
E: info@minottiwuhan.com

Download immagine bassa risoluzione

The images available on our website are copyright-protected and are proprietary to Minotti SpA.
Any modification, even in part, is expressly prohibited.
By downloading the selected image, you confirm you have read and accepted the terms and conditions in the Intellectual and industrial property rights

All the contents of the Website shall be deemed to be protected and safeguarded by current provisions concerning copyright and intellectual and industrial property rights.
The material available on the Website may not be extracted or reused, reproduced in full or in part, distributed, published or transmitted, without the prior express written consent of MINOTTI. Any other activities that may be prejudicial to the legitimate interests of the authors and holders of rights concerning the original works and decorative models accessible thereon are forbidden. 
In addition to section 2 above, Website contents include, without limitation, any texts, photographs, filmed sequences and presentations, databanks, charts and tables, slogans, audio and video reproductions as well as any graphic and/or text representations in general. 
All the trademarks, domain names, corporate names, business names and marks available on the Website shall be the sole property of MINOTTI and are thus protected by current provisions concerning hallmarks. Therefore, it is absolutely forbidden to reproduce the said names and marks, in any form or manner, without the prior express written consent of MINOTTI, nor may the trademark “MINOTTI” be registered in any top level domain.
The pages of the Website might contain trademarks, domain names, corporate names, business names and marks owned by third parties, with whom MINOTTI co-operates in different capacities; the said names and marks shall be protected by current provisions concerning copyright and intellectual and industrial property rights, just like the hallmarks of MINOTTI.
Finally, MINOTTI hereby informs that it is absolutely forbidden to use any and all hallmarks owned by MINOTTI as metatags – that is, any HTML element which does not involve displaying or formatting a certain control, while providing electronic agents or search engines with instructions, to increase the availability of any website other than the websites connected with MINOTTI.

Website Contents
The Internet site www.minotti.com is an on-line information portal which brings the user up-to-date about Minotti and the products and services of Minotti, with a view to providing an overview of the main lines of business, products and services of MINOTTI.
All the contents of the Website (including, without limitation, news, images, video photographs, sounds, trademarks, logos, domain names, application software, graphic layouts, technical documentation, manuals and presentations) and the rights related thereto shall be deemed to be reserved; therefore, the said contents may only be consulted for personal information, any other use being expressly forbidden without the prior written consent of MINOTTI.
MINOTTI and the managers, directors, partners and/or employees of MINOTTI do not provide any guarantee as to the functionality of the Website, and the accuracy and completeness of the contents published on the Website; in addition, MINOTTI hereby reserves the right to modify and update the said information without notice at any time, at the sole discretion of MINOTTI.
In no event may MINOTTI or the managers, administrators, partners and/or employees of MINOTTI be held responsible, in any capacity and for any reason, for the functionality of the Website or for any damage arising from the use of, or failure to use, the Website and contents thereof, or from omissions, inaccuracies or mistakes in the contents of the Website.
The software programmes related to the Website and the Website might malfunction and contain some viruses or any other harmful elements. Hence the user of the Website and contents thereof hereby takes full and unconditional responsibility for any loss, damage and cost that might result for the user from the use of the Website.

Website Use
The contents of the Website may not – whether in full or in part – be copied, reproduced, republished, uploaded, transcribed, transmitted or distributed, in any manner or form, without the prior written consent of MINOTTI. In addition, the contents of the Website may not be disclosed – whether in full or in part – through communication channels, e.g. the Internet, TV systems, radio systems or any other systems, without the prior written consent of MINOTTI. 
Furthermore, the information and material available on the Website may not be used for commercial purposes with a view to creating databanks varying in type, nor may the said information and material be stored (whether in full or in part) in pre-existing databanks, whether accessible only to the creator or made available to third parties.

Linking and Framing
No links to the home page of the Website currently available at the web address http://www.minotti.com/ or to any other internal page of the Website may be created without the prior written consent of MINOTTI.
Any specific links that do not refer the user to an internal page via the home page of the Website currently available at the web address http://www.minotti.com/ (“deep linking”) are hereby expressly forbidden; automatic input links (“inline linking”), which allow the user to automatically display images from the Website in a specific space are not allowed either.
“Framing links”, which allow a page of the Website to be displayed on a certain page of another website, while making sure that the contents of the said page are displayed in a dedicated frame, instead of being shown in an independent window of the surfing browser, are also forbidden.
In this respect, it should be pointed out that failure to comply with the provisions of this section may be prosecuted in relation, for example, to unfair competition, as governed by current relevant provisions.

These terms of use may be modified by MINOTTI without notice at any time, provided that the users periodically examine the said terms of use before accessing the contents of the Website. 

Applicable Law and Place of Jurisdiction
These terms of use shall be governed by and construed in accordance with the Italian law.
Subject to the foregoing, any controversy arising out of or relating to the use of this Website, with specific reference to these terms of use, shall be settled by the Court of Milan.
Since these terms of use shall be construed in accordance with the laws of Italy, in the event of any disagreement in the interpretation of these terms of use between the Italian version and the English version, the Italian version shall prevail.