During the Milan Design Week, Minotti launched the 2021 Collection in the Concept Store by Misura Arredamenti, located in the heart of the city and completely renovated for the occasion. Curated by Minotti Studio with the art direction by Rodolfo Dordoni, this restyling project interpreted the showroom interiors with a combination of patterns, colours and materials evoking a contemporary mood in line with the stylistic themes and architectural mood characterizing the collection.
The windows on via Larga faithfully interpreted Minotti’s lifestyle, through a series of indoor and outdoor solutions gathering the creative identity and cultural matrix of the different designers under a true Minotti’s project.
Amongst the main protagonists, the Roger modular system and Belt seating family by Rodolfo Dordoni, as well as several furnishing elements from the Brasilia and Superquadra families by Marcio Kogan / studio mk27, accompanied by a wide selection of accessories. Enliveling the space devoted to the Outdoor, GamFratesi’s Patio modular system and Lido Cord Outdoor armchair, together with the Tori Nest Outdoor armchair by nendo.
Minotti’s participation to the Milan Design Week represented a unique opportunity for unveiling the new Indoor and Outdoor projects of the 2021 Collection to the public.
The Minotti Concept Store by Misura Arredamenti looks forward to welcome you and show you the new products from the 2021 Collection.
MINOTTI CONCEPT STORE
By Misura Arredamenti
Via Larga, 13 - 20122 Milano
T: +39 02 58303890