The company showroom is a space that welcomes customers from all over the world, as well as hosting training sessions, photo shoots, events and important meetings. A space designed in 2012 with the aim of capturing the essence and identity of the Minotti brand, the most effective and authentic expression of the Minotti style.
Designed by the Dordoni Architetti studio, the display space spans a surface of 1,000 sqm in the HQ in Meda and offers a unique, immersive and exclusive experience, just like in a modern villa, where all the spaces merge harmoniously with terraces and roof gardens.
A sophisticated setting which proves that all the furnishings of a large collection developed over the years can coexist with each other, each piece expressing itself with an eclectic spirit.
When stepping inside, you feel as if you are in a real house. Here, the materials such as concrete on the walls and floor, Piasentina stone on the ground, warm wood panelling in tobacco-coloured wood and large windows shaded by curtains in smoky grey linen, design the ideal environment for presenting the iconic pieces, the most distinctive seating systems and the many complements of the latest collections.
The clever use of perspectives, raised islands and lighting create an interesting series of charming settings capable of highlighting not only the uniqueness of the products, but also the inimitable Minotti lifestyle.
The showroom terrace, in addition to embodying the fluid and creative dialogue between indoor and outdoor, permanently hosts a selection of the most distinctive pieces in the Lifescape Outdoor Collection, conveying a sense of quality, comfort and a sophisticated elegance that blends in perfectly with the style of the interiors.
A striking transition links the Company Showroom to the SuperSet, the additional exhibition space of approximately 600 sqm that reflects the architecture and styles of the 2022 Collection.
The strongly characterising element emerges thanks to the skilful and unprecedented use of cement, recreating a unique effect from its perimeter inwards: a perforated prism, designed by Minotti Studio, which forms entire material walls that mark a boundary while leaving continuous freedom of visual dialogue between inside and outside.
Its effect is that of being immediately enveloped by a feeling of space beyond boundaries: various green areas circumscribe the rooms as if in a sort of embrace, creating a continuous transition between indoor and outdoor settings.
The collection, housed within this space, emphasises the company’s ability to push itself and explore new creative horizons using forms, imagery and cultural references from different parts of the world, creating a dialogue between the various furnishing pieces of the 2022 Collection, underlining how the design and aesthetic work developed by the brand jointly with its designers is always evolving, while following a path consistent with its identity.
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In this respect, it should be pointed out that failure to comply with the provisions of this section may be prosecuted in relation, for example, to unfair competition, as governed by current relevant provisions.
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