The company showroom is a space that welcomes customers from all over the world, as well as hosting training sessions, photo shoots, events and important meetings. A space designed in 2012 with the aim of capturing the essence and identity of the Minotti brand, the most effective and authentic expression of the Minotti style.
Designed by the Dordoni Architetti studio, the display space spans a surface of 1,000 sqm in the HQ in Meda and offers a unique, immersive and exclusive experience, just like in a modern villa, where all the spaces merge harmoniously with terraces and roof gardens.
A sophisticated setting which proves that all the furnishings of a large collection developed over the years can coexist with each other, each piece expressing itself with an eclectic spirit.
When stepping inside, you feel as if you are in a real house. Here, the materials such as concrete on the walls and floor, Piasentina stone on the ground, warm wood panelling in tobacco-coloured wood and large windows shaded by curtains in smoky grey linen, design the ideal environment for presenting the iconic pieces, the most distinctive seating systems and the many complements of the latest collections.
The clever use of perspectives, raised islands and lighting create an interesting series of charming settings capable of highlighting not only the uniqueness of the products, but also the inimitable Minotti lifestyle.
The showroom terrace, in addition to embodying the fluid and creative dialogue between indoor and outdoor, permanently hosts a selection of the most distinctive pieces in the Lifescape Outdoor Collection, conveying a sense of quality, comfort and a sophisticated elegance that blends in perfectly with the style of the interiors.
A striking catwalk links the showroom to the SuperSet, the new display area opened in July 2020, dedicated exclusively to the new indoor and outdoor designs of the 2020 Collection.
An additional space spanning 600 sqm, where fine materials such as Iranian travertine and solid oak, matched with walls featuring naturally split stone and Corten lacquered surfaces, alternate with Moka oak floorings, creating the perfect setting for the new designs of the 2020 Collection.
Adjacent to the actual exhibition area, the SuperSet also hosts a television studio of about 60 sqm, equipped with director’s station, mega 5x3 metre video-wall, 80-inch monitor and desk with integrated touchscreens. A space designed both for training and teaching purposes for the trade, such as webinars, video-training and live streaming sessions, and also for meetings and conversations with customers, architects, designers and the press.