Minotti was founded by Alberto Minotti in the 1950s. Its original craft dimensions would change soon; by the 1960s it had already developed into an industrial enterprise. The next step was taken by Renato and Roberto Minotti: between the 1970s and 1980s they made their surname into a nationally and internationally acknowledged brand. Responsible for the company’s strategies, the Minotti brothers shared the creative line, stylistic characteristics and aesthetic principles with the architect Rodolfo Dordoni, who has been co-ordinating the collections ever since 1997.
The key to the Minotti identity lies in its ability to express the Made in Italy concept to perfection, melding tradition and technology in an indissoluble way: artisan expertise puts the finishing touches to a product that is made using cutting-edge production methods, while intelligent hands lend sensitivity and emotion to industrial precision. Added to this high-level know-how is the careful selection of materials and technologies, which reveal a penchant for impeccable details, in an ideal striving for excellence that involves all sectors of the company. Recognizable features of the trademark Minotti style and products are a timeless design, unparalleled comfort, reliability and the ability to stand the test of time.
The textile collection echoes the values that are reflected in all the products signed by Minotti, which has forever been committed to the pursuit of the most authentic Made in Italy excellence. Each year, when a new collection of upholstered furniture is launched, a new textile collection is also presented. It is developed by the Minotti Style Office and produced exclusively for the company by carefully selected suppliers in order to meet the highest quality standards, in full compliance with European UNI regulations. Each collection is overseen by the company and designed to strengthen brand identity, its inimitable style and uniqueness. Included are a variety of proposals that span from cotton, velvet, linen, chenille, mohair, cashmere and leather for upholstery that is the most advanced combination of elegance, versatility, comfort and wear resistance. The various fabric types enhance the shapes and the customized construction, for very bespoke products.
A precious material that is reminiscent of tradition and evokes emotions. An added value that highlights a handcrafted construction and enhances a timeless elegance that transcends fashion trends. The Minotti Style Office invests constantly in research to offer a range of leather in a broad, refined array of colors, with bespoke tanning processes and treatments. Minotti uses hides from European farms only. Hides are carefully selected under the strict supervision of experts who check for quality and any flaws. After the hides have been washed and split, a bespoke tanning process is performed to satisfy the highest quality standards in wear resistance, waterproofness, breathability and color fastness. The final step in wood drums further improves the look of the leather and its softness.
These are the distinctive hallmarks that have made Minotti a leading manufacturer and seller of furniture and upholstered furniture which are distributed through an international network of trade people who are familiar with the recognition earned by the brand in 70 years of history. A recognition that has further strengthened the brand’s position in an ever more demanding, competitive and global market.
This is why Minotti continues to be a mainstay for a discerning public who recognizes that a unique way of imagining and living the home is embedded in the brand’s unique lifestyle.
The monobrand showrooms are display spaces that completely and effectively convey the language of the brand, showcasing the variety and opulence of the collections in sophisticated architectural settings where everything works together to create a truly authentic brand experience. The materials used in the staging and the careful selection of the furnishing pieces and lighting elements all conspire to create display areas of the highest quality. The network of flagship stores is constantly expanding with future openings set in various cities around the world.