After the initial celebrations during Milan’s Design Week in April, Minotti took its 70th anniversary on the road to share its remarkable history and splendid heritage with the company’s highly strategic markets.
Retracing the company’s most meaningful milestones, this international initiative, in cooperation with various Minotti partners around the world, reveals the projects developed for the anniversary – the Albert&Ile special editions and the “Minotti Undiscovered.A Matter of Style” documentary-film – to architects, designers, design connoisseurs and journalists.
BEIRUT
The celebrations began in September, in Beirut, one of the most dynamic hubs in all of the Middle East. Italy’s Ambassador to Lebanon, H.E. Massimo Marotti, participated in the festivities that unfolded in the magnificent setting of the Minotti flagship store in Achrafieh, one of the most ancient districts in the Lebanese capital, in the breathtaking showroom opened in 2011. Receiving guests were Christelle and Roland Martinos, owners of the store, along with the Minotti family and architect and designer Rodolfo Dordoni.
ZURICH
The celebrations continued in Zurich, Switzerland, one of the company’s most well-established European markets.
In addition to coinciding with the 20th anniversary of the company’s partnership with Zingg-Lamprecht, this also marks five successful years of the Minotti concept store in Zurich.
The screening of the documentary took place in the Willy G.S. Hirzel Auditorium, located in the new, sculptural wing of the prestigious Swiss national Landesmuseum, in the heart of the city. Art, history and design all intersect in perfect balance and harmony in this exquisite setting, the same qualities expressed by Minotti’s classic-contemporary spirit.
Welcoming guests were members of the Minotti family, along with Olivier Fabrikant, CEO of Zingg-Lamprecht. After the screening, the event continued at the Minotti concept store, where the elegant setting provided the backdrop for the new 2018 collection and the Albert&Ile special editions.
MOL (BELGIUM)
The journey into the world of Minotti then debuted in Belgium, in the sophisticated Balo Design Boutique concept store in Mol, outside Antwerp. For this special occasion, the vast interior, with its floor-to-ceiling windows that look onto spacious terraces, was the ideal scenario for an exclusive installation that will remain on stage until the end of January. A 900 m2 itinerary, dedicated entirely to the unmistakable Minotti style, displays the most distinctive pieces from the company’s vast collection in breathtaking settings that foster an air of welcoming warmth and relaxation. Alongside the Minotti family were Bart Lodewyckx and Lou Vanhees, owners of Balo Design Boutique. Guest of honor for the celebration was French designer Christophe Delcourt.
LOS ANGELES
In October, the 70th anniversary celebrations arrived in Los Angeles, home of the first American flagship store, inaugurated by Mary Ta in 2004.
The event was held at the iconic modernist Sheats-Goldstein Residence, designed in 1961 by visionary American architect John Lautner.
The famous mansion, located on the hills of Beverly Hills, and recently donated to the Los Angeles County Museum of Art, was the perfect venue in which to offer guests the experience of a unique architectural gem along with some icons from the Minotti collection.
The Club James, adjacent to the home, with an enchanting view of Los Angeles, was perfect for the screening of the documentary film. Musical entertainment enhanced the festive mood.
TOKYO
Two weeks later, #Minotti70 landed in Tokyo with a traveling event that embraced the company’s three flagship stores in the capital. Tri-Angle, Court and Aoyama, opened in partnership with the Sukeno family, are all located in the most upscale and developing part of the city. Oki Sato of studio Nendo was guest of honor.
First stop was Minotti Tri-Angle, a two-story exhibit space opened in 2012 and staged for the event with settings dedicated to the world of hospitality, spotlighting the most distinctive pieces by the famous Japanese designer.
The event continued at Court, the first Minotti flagship store, opened in Tokyo in 2005, and recently renovated to highlight its importance as design hub. Furnished with some of the company’s long- and best-sellers, it was the ideal venue for the Asian preview of the documentary.
The journey through the world of Minotti ended at the exclusive Aoyama flagship store, opened in 2017, where the most distinguishing pieces in the indoors areas were the seating systems and complementary pieces from the 2018 Collection designed by Rodolfo Dordoni, Nendo, Marcio Kogan and Christophe Delcourt. The exteriors were furnished with the modular Quadrado system designed by Marcio Kogan / studio mk27.
The next appointment is in Shanghai, for the third edition of the Salone del Mobile.Milano Shanghai that will take place on November 22nd - 24th.
The images available on our website are copyright-protected and are proprietary to Minotti SpA.
Any modification, even in part, is expressly prohibited.
By downloading the selected image, you confirm you have read and accepted the terms and conditions in the Intellectual and industrial property rights
All the contents of the Website shall be deemed to be protected and safeguarded by current provisions concerning copyright and intellectual and industrial property rights.
The material available on the Website may not be extracted or reused, reproduced in full or in part, distributed, published or transmitted, without the prior express written consent of MINOTTI. Any other activities that may be prejudicial to the legitimate interests of the authors and holders of rights concerning the original works and decorative models accessible thereon are forbidden.
In addition to section 2 above, Website contents include, without limitation, any texts, photographs, filmed sequences and presentations, databanks, charts and tables, slogans, audio and video reproductions as well as any graphic and/or text representations in general.
All the trademarks, domain names, corporate names, business names and marks available on the Website shall be the sole property of MINOTTI and are thus protected by current provisions concerning hallmarks. Therefore, it is absolutely forbidden to reproduce the said names and marks, in any form or manner, without the prior express written consent of MINOTTI, nor may the trademark “MINOTTI” be registered in any top level domain.
The pages of the Website might contain trademarks, domain names, corporate names, business names and marks owned by third parties, with whom MINOTTI co-operates in different capacities; the said names and marks shall be protected by current provisions concerning copyright and intellectual and industrial property rights, just like the hallmarks of MINOTTI.
Finally, MINOTTI hereby informs that it is absolutely forbidden to use any and all hallmarks owned by MINOTTI as metatags – that is, any HTML element which does not involve displaying or formatting a certain control, while providing electronic agents or search engines with instructions, to increase the availability of any website other than the websites connected with MINOTTI.
Website Contents
The Internet site www.minotti.com is an on-line information portal which brings the user up-to-date about Minotti and the products and services of Minotti, with a view to providing an overview of the main lines of business, products and services of MINOTTI.
All the contents of the Website (including, without limitation, news, images, video photographs, sounds, trademarks, logos, domain names, application software, graphic layouts, technical documentation, manuals and presentations) and the rights related thereto shall be deemed to be reserved; therefore, the said contents may only be consulted for personal information, any other use being expressly forbidden without the prior written consent of MINOTTI.
MINOTTI and the managers, directors, partners and/or employees of MINOTTI do not provide any guarantee as to the functionality of the Website, and the accuracy and completeness of the contents published on the Website; in addition, MINOTTI hereby reserves the right to modify and update the said information without notice at any time, at the sole discretion of MINOTTI.
In no event may MINOTTI or the managers, administrators, partners and/or employees of MINOTTI be held responsible, in any capacity and for any reason, for the functionality of the Website or for any damage arising from the use of, or failure to use, the Website and contents thereof, or from omissions, inaccuracies or mistakes in the contents of the Website.
The software programmes related to the Website and the Website might malfunction and contain some viruses or any other harmful elements. Hence the user of the Website and contents thereof hereby takes full and unconditional responsibility for any loss, damage and cost that might result for the user from the use of the Website.
Website Use
The contents of the Website may not – whether in full or in part – be copied, reproduced, republished, uploaded, transcribed, transmitted or distributed, in any manner or form, without the prior written consent of MINOTTI. In addition, the contents of the Website may not be disclosed – whether in full or in part – through communication channels, e.g. the Internet, TV systems, radio systems or any other systems, without the prior written consent of MINOTTI.
Furthermore, the information and material available on the Website may not be used for commercial purposes with a view to creating databanks varying in type, nor may the said information and material be stored (whether in full or in part) in pre-existing databanks, whether accessible only to the creator or made available to third parties.
Linking and Framing
No links to the home page of the Website currently available at the web address http://www.minotti.com/ or to any other internal page of the Website may be created without the prior written consent of MINOTTI.
Any specific links that do not refer the user to an internal page via the home page of the Website currently available at the web address http://www.minotti.com/ (“deep linking”) are hereby expressly forbidden; automatic input links (“inline linking”), which allow the user to automatically display images from the Website in a specific space are not allowed either.
“Framing links”, which allow a page of the Website to be displayed on a certain page of another website, while making sure that the contents of the said page are displayed in a dedicated frame, instead of being shown in an independent window of the surfing browser, are also forbidden.
In this respect, it should be pointed out that failure to comply with the provisions of this section may be prosecuted in relation, for example, to unfair competition, as governed by current relevant provisions.
Modification
These terms of use may be modified by MINOTTI without notice at any time, provided that the users periodically examine the said terms of use before accessing the contents of the Website.
Applicable Law and Place of Jurisdiction
These terms of use shall be governed by and construed in accordance with the Italian law.
Subject to the foregoing, any controversy arising out of or relating to the use of this Website, with specific reference to these terms of use, shall be settled by the Court of Milan.
Since these terms of use shall be construed in accordance with the laws of Italy, in the event of any disagreement in the interpretation of these terms of use between the Italian version and the English version, the Italian version shall prevail.
