From 12 to 14 November, Minotti took part in Downtown Design Dubai for the first time, the Middle East exhibition dedicated to professionals in the high-end furnishing and design field staged in the D3, the Dubai Design District.
During this special initiative, in which Minotti was partnered by Aati, the brand’s exclusive distributor in the UAE, the company presented its vision for the Hospitality field, presenting a selection of chairs and furnishing elements from the 2019 Collection in a harmonious, coordinated setting. This spotlighted the Daniels seating system by Christophe Delcourt, known for its extreme compositional flexibility, matched with the Angie and Shelley armchairs designed by GamFratesi, the Italian-Danish duo who made their debut this year in the creative team at Minotti.
Inside the exhibition space, a large video wall showed a selection of international projects – from private villas to design yachts, exclusive hotels and corporate spaces - all animated by the most distinctive furniture in the recent Minotti collections. One of the most representative projects was “Waves Resort”, the virtual architectural structure conceived by Minotti Studio which contextualises the 2019 Collection in a hospitality context of exceptional, spectacular charm.
The main dates organised at the forum of Downtown Design included the design talk presented by Editor-in-Chief of Dezeen, Marcus Fairs on the topic “How to Build a Brand”, featuring Alessandro Minotti, General Manager of Minotti, as one of the speakers.
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