2011 Collection

No un estand, sino un ejercicio de estilo y arquitectura. Mil doscientos metros cuadrados superpuestos y multidimensionales en un juego de espacios llenos y vacíos donde los elementos de separación de cemento, elegidos para acentuar el racionalismo de las divisiones de los ambientes, se alternan con preciosas boiseries de madera recalcando la interpretación contemporánea de la colección.
Una trayectoria vertical guía la mirada desde el suelo de cemento, signo del patrimonio estilístico de las instalaciones Minotti, hasta una instalación luminosa de desfile situada a seis metros de altura, que cumple la delicada misión de esculpir las formas de los productos y de los objetos. La atmósfera es realmente sugestiva. Todos los elementos de estilo que completan el producto, de su sofisticada selección de objetos a los elementos especiales de iluminación, concurre a producir un impactante efecto decorativo.

Las distintas imágenes del ambiente se alternan como fotogramas de contemporaneidad y transmiten el lenguaje y el estilo de la marca, su profunda "identidad". Al espacio abierto al público se suma un área reservada y exclusiva pero completamente perceptible a través de sus amplias paredes acristaladas.

Conectada mediante tres escaleras de diseño ligero y extraordinariamente moderno, el área con altillo que parece sugerir los distintos trayectos de la experiencia doméstica es también multidimensional y capaz de ofrecer diferentes inspiraciones: área expositiva para la nueva propuesta de cama, área de encuentro y comunicación destinada a los clientes de todo el mundo y, por último, con una interpretación especialmente innovadora, área común multimedia. En este último espacio, amplias pantallas proponen imágenes y vídeos del mundo Minotti y es posible acceder al sitio web minotti.com en su nuevo elegante formato y con los últimos contenidos.

Por primera vez, las paredes externas del estand que envuelven el área expositiva se abren a la vista mediante amplias estructuras acristaladas, interpretadas en estilo contemporáneo a través de un precioso retículo vertical de láminas de madera.
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