2015 Collection

El proyecto expositivo del estand se inspira en una arquitectura museal, concebida como la construcción de un espacio destinado a valorizar la colección en un contexto arquitectónico que transmite un lenguaje racional, en absoluta sintonía con las características de los productos.
El espacio evoca una insólita elegancia que se expresa mediante la selección de una bicromía esencial en los tonos blanco y negro, respaldada por la elocuente elegancia de los materiales empleados. El blanco y el negro dictan una lectura gráfica y ordenada del espacio y se presentan en múltiples soluciones de impactantes materiales: blanco puro y minimalista como el yeso o precioso como el mármol Calacatta, en neto contraste con el negro propuesto en tonalidad carbón para el mármol Grey Stone, el mastique y la madera utilizados tanto en las paredes como en los suelos. Refinados marcos en acabado oro brillante remarcan la silenciosa pero sofisticada elegancia del conjunto.

El mood del estand retoma y asimila algunos de los motivos principales de la nueva colección, como los detalles de oro brillante o el uso de mármoles preciados, presentes en las mesitas Catlin y Elliott. Una instalación especialmente sofisticada y rigurosa que expresa un enfoque moderno de la clasicidad en línea con el concepto expresado por la Colección 2015, que rinde homenaje al pensamiento racional del Movimiento Moderno, y que se presenta en perfecto equilibrio entre lo clásico y lo moderno manteniendo una continuidad absoluta con la fuerte identidad de la marca. 

En el ámbito de esta sofisticada instalación, la colección de exteriores Rivera ha sido contextualizada en un espacio verde con exuberantes plantas exóticas, mientras que el altillo ha sido concebido como un área de recepción donde las novedades de la colección aparecen interpretadas en una serie de originales y elegantes propuestas para la hostelería. 

El amplio altillo ha sido concebido como un área de acogida en la que las novedades de la colección aparecen interpretadas en una serie de originales y elegantes propuestas para el sector hostelero. 

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