• noviembre 2025
    Tiendas .

Abre en Zhengzhou la nueva tienda insignia Minotti

Minotti amplía su horizonte en el panorama asiático con la inauguración de la nueva tienda insignia en Zhengzhou, en colaboración con su socio local Xuanrong. Con esta apertura, la marca consolida su estrategia de expansión global y su vínculo con el mercado chino, donde Minotti se presenta exclusivamente a través de espacios monomarca que reflejan su filosofía y su lenguaje estético.

En un contexto urbano en rápida transformación, el nuevo showroom diseñado por Minotti Studio destaca por una arquitectura rigurosa y armoniosa al mismo tiempo. Los amplios ventanales crean un diálogo constante entre el interior y el exterior, mientras que un paisaje de islas verdes en el exterior acompaña al visitante en un recorrido inmersivo en el estilo de vida Minotti.

Extendiéndose en una superficie de aproximadamente 950 m² distribuidos en dos niveles, la tienda encarna un diseño fluido y moderno, en el que ligeras curvas suavizan la geometría de los espacios, creando una continuidad visual con el exterior.

En la planta baja predominan las superficies en roble Wengué, acero satinado y lacados Moka brillante, un marco ideal para la 2025 Collection, con los sistemas de asientos Bézier de Marcio Kogan / Studio MK27, Coupé de Giampiero Tagliaferri y Riley de Hannes Peer como protagonistas, junto a los superventas Supermoon, Goodman y Dylan.

En cambio, el piso superior se caracteriza por un ambiente más íntimo y acogedor, donde los suelos de madera se alternan con los tonos claros del travertino y juntos sirven de fondo a los ambientes dedicados a los sistemas modulares Yves de Hannes Peer, Horizonte de Marcio Kogan / Studio MK27 y Twiggy de Rodolfo Dordoni.

Una escultural escalera curva, completamente revestida de acero, conecta los dos niveles del showroom. En ambos, la presencia de una chimenea, lacada en color Moka en la planta baja y de madera maciza en la planta superior, aporta un toque de cordialidad y calidez hogareña.

Con la nueva tienda insignia Minotti Zhengzhou, la marca renueva su compromiso de transmitir al público chino la elegancia y la artesanía del Made in Italy, dando forma a espacios que expresan un equilibrio perfecto entre el estilo Minotti y la sensibilidad local.

 

Minotti Zhengzhou by Xuanrong

Yellow River Pearl Plaza, Ruyi West Road, Jinshui District,
Zhengzhou City, Henan Province - China
T: +86 136 7491 3336
E: minotti@zzxuanrong.com

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