In its 70th anniversary year, and setting the course for the future, Minotti offers an insider glimpse into its new design management strategy: listen, create, design, share.
This highly inventive approach is closely aligned with the spirit of the times, signaling the major evolution taking place at Minotti.
Fascinated with this compelling challenge, the designers and the company will continuously share their behind-the-scenes creative team efforts through dynamic and viral communication initiatives.
Timed specifically and regularly, the non-invasive communications will live up our social media platforms, website and real meetings in Italy and around the world.
The first of these projects – five short videos, each one lasting about one minute – narrates the new Minotti creative alliances behind the brand-new collection, an exciting example of highly-coordinated design.
And the players are, in addition to Roberto and Renato Minotti and their respective children, the four designers who contributed to the development of the new collection this year.
In order of appearance, Nendo and Marcio Kogan, the new entries for 2018, who join Christophe Delcourt and Rodolfo Dordoni, coordinator of the entire collection.
Marked by an eclectic spirit, the collection is the product of a design approach open to a variety of contributions, eloquently individualized and rooted in vibrantly diverse cultural backgrounds.
The challenge also meant respecting the elegant shapes, discreet designs and continuity of tradition deeply embedded in the company’s DNA, expressed through an overtly international style.
As an element that enhances the uniqueness of the Minotti style and the company’s expertise, diversity is part of a process of sharing and dialogue with customers, designers, architects, the media and the entire supply chain.
Also unique, the opportunity to see the results of this hard work: the Salone del Mobile.Milano, April 17th -22nd , 2018!