This architectural space perfectly showcases the mood of our collection. It draws inspiration from the contemporary style of the ‘50, which Minotti revisited with a fresh, creative spin, to create a stand concept that is both graphic and modern.
The play of edges and spaces, changes in ceiling heights, manic research for alignment and symmetries together with the unconventional selection of materials and colors give the space a strikingly compelling, emotional charge.
The presence of chestnut in the new tobacco hue introduced this
year by Minotti both in the product finishes and the structure
that houses them, paired with the rough ceiling cement, the
alluring gloss white lacquer shades, the use of stone and glass, everything contributes to create a fascinating space with a hint of contemporary California style that forms the ideal breeding ground for the new products inspired by the iconic lines of true and proper masters of ‘50 design, interpreted in a strikingly modern way and rearranged by making the most of today’s technological solutions.