The creative process
Research means something very special to Minotti: catching visual stimuli from the outside world and turning them into products, technology, images, mounting projects. It means looking around, carefully watching the surrounding world, perceiving changes in the language, investigating fashion, design, the publishing world, travelling with curious eyes.
To do research, Minotti has formed the outstanding creative team, Minotti Studio, who rely on highly diversified professional skills: product engineering, selection of new fabrics, photographic set, graphic design, communications, decoration of display spaces. A creative department where ideas are conceived, developed and shaped to make projects catering to a lifestyle philosophy synonymous with luxury become “bricks and mortar” reality.