The Powell and Sherman seating systems were photographed in glamorous, dramatically architectural settings. This stylistic choice strengthens the brand’s image worldwide and sends a strong message of continuity with the communications activities undertaken by the company in recent years.
Minotti defines Powell as the quintessential expression of the contemporary sofa -- comfortable, sophisticated, and at the same time, informal – statement features clearly conveyed in the ad image where luxurious materials like the stone cladding on the walls, whose austerity is offset by the warmth of the wood used in the ceiling, form the background for a corner composition of the sofa.
The Sherman sofa was photographed in a light-filled room that opens onto a terrace, disclosing bold contemporary architecture. The color palette in tones of gray chosen for the upholstery of the sofa and the rug is warmed by the earthy tone of the fabric selected to upholster the Prince armchair.