La presentación de la 2017 Collection, coordinada por Rodolfo Dordoni como las anteriores, ha sido acogida con gran entusiasmo por los numerosos visitantes que han concurrido al espacio expositivo Minotti durante el Salón del Mueble.
Cada año, el mood y la contextualización de la nueva colección demuestran que la empresa es capaz de desarrollar su proyecto evolutivo con una gran continuidad, logrando sorprender al mismo tiempo con su ingeniosidad e innovación.
El estand Minotti —un espacio con más de 2000 m² desarrollado en dos pisos— se presentaba como una auténtica instalación destinada a representar una idea de casa y un modo de vivir el hogar perfectamente en línea con el estilo Minotti.
Los motivos estéticos y los colores que desde siempre caracterizan la identidad de la marca han sido interpretados de modo actual e innovador en el proyecto arquitectónico del estand, que proponía el concepto de una casa en sabio equilibrio entre lo clásico y lo contemporáneo, mezclando hábilmente sugestiones procedentes de épocas y culturas diversas y estratificando materiales y colores en un diseño unitario y armonioso.
Para la realización de este cautivador espacio expositivo se han utilizado materiales refinados e insólitos, como revestimientos de mármol Invisible Blue, paneles lacados Elephant Grey, papeles pintados caracterizados por texturas especiales, chapa, suelos de alerce cepillado Dark Brown, cemento gris lava y piedra.
Las gradaciones del gris y del marrón, unidas a tonalidades más naturales con la introducción de un color brillante —el amarillo—, han contribuido a conferir carácter y vigor al proyecto.
La entrada del estand asemejaba a la de una mansión contemporánea. Después de atravesar el umbral de entrada, el visitante era guiado a través de ambientes sugestivos y encantadores para descubrir los nuevos sistemas de asiento presentados en su interior: Lawrence, Lawrence Clan y Pollock, la colección Jacques y numerosos complementos, algunos de ellos firmados por Christophe Delcourt.
Los ambientes interiores se alternaban armoniosamente con los exteriores, concebidos como auténticos oasis de verde dentro del espacio expositivo y marco ideal para la presentación del nuevo sistema de asientos Florida y de los asientos Halley Outdoor y Colette Outdoor.
Como en los años pasados, la presentación de la nueva colección en el Salón del Mueble de Milán marca un momento fundamental en el proceso emprendido por la empresa, dado que combina proyecto arquitectónico, diseño de interiores, un enfoque moderno de la decoración y styling, transmitiendo de modo claro y preciso el lenguaje estético propio de Minotti y su capacidad de sorprender manteniéndose fiel a su historia.
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