The launch of the 2017 Collection, coordinated - as were the previous ones- by Rodolfo Dordoni, was given rave reviews by the many visitors who thronged the Minotti exhibit space during the Salone del Mobile furniture show in Milan.
Each year, the mood and the staging of the new collection demonstrate the company’s skill at developing its own evolutionary design ethos of continuity, while at the same time expressing its creativity and innovation in fresh, unexpected ways.
The Minotti stand - a space of more than 2000 sq. m that expanded over two floors - was the epitome of an installation, conceptualized to portray a vision of the home and a way of living that bear the unmistakable signs of the Minotti DNA.
The aesthetic concepts and colors that are hallmarks of the brand’s identity were interpreted with an innovative, contemporary brushstroke in the architectural design of the stand. A portrayal of the concept of the ‘home’, it expertly balanced the classic and the contemporary, skillfully blending influences drawn from different periods and cultures, while layering materials and hues in a unified, harmonious design.
Sophisticated materials, like cladding in Invisible Blue marble, panels with Elephant Grey lacquered finish, uniquely textured wallpaper, metal sheathing, floors in Dark Brown brushed larch, Lava Grey cement and stone all came together to create this captivating exhibit space.
Subtle shades of grey and brown were combined with more natural colors and a pop of sun-drenched yellow to lend personality and vitality to the project.
The entrance to the stand evoked that of a modern residence. Once through the doorway, visitors were led on the discovery of rooms filled with charm and enchantment that set the scene for the new Lawrence, Lawrence Clan and Pollock seating systems, the Jacques collection and a wealth of accessories, some of which were designed by Christophe Delcourt.
The interiors alternated seamlessly with the outdoor settings, crafted as a true oasis of green within the exhibit space, and the perfect scenario in which to introduce the new Florida seating system, alongside the Halley Outdoor and Colette Outdoor armchairs.
As in past years, the presentation of the new collection at the Salone del Mobile in Milan marks a pivotal moment in the company’s journey because it weds the architectural project, interior design and a modern approach to decoration and styling that clearly and precisely convey Minotti’s own aesthetic language and its ability to explore the unexpected while remaining faithful to its own traditions.