Multi award-winning Japanese studio nendo was the designer chosen by clothing brand Onward to design an entire commercial complex located in the renowned Daikanyama district of Tokyo.
A building with a refined look, characterised by large floor to ceiling windows and structured on four staggered, overlapping levels, spaced out in a harmonious layout. A café on the basement floor connects to the ground level where a gallery and lounge area provide the ideal venue for events and exhibitions. The second and third floors are dedicated to fashion and design, while the fourth and fifth floors respectively host a restaurant and a small bar.
The interior of the building, specifically designed to emphasise the structure’s external characteristics, present a stylish mix of materials and subtle transitions of light colours and textures, emphasising the continuous alternation between outdoor and indoor, the true leitmotiv of the project.
A harmonious architecture that is also reflected in the choice of furniture: the most distinctive pieces include the Tape armchairs and bergère by the Japanese designer, upholstered with fabrics and leather in sage green and grey, present on every level of the building. The chairs, with their lightweight, enveloping profile and compact proportions, are designed to add a touch of distinctive flair to elegant and formal atmospheres, in both residential and hospitality contexts. An avowed tribute by the designer to the sartorial experience of Minotti, thanks also to the presence of many couture details, including the “tape” that binds the feet to the frame, enhancing the appeal of the whole chair.