The creative process
Minotti Studio is the name of the creative department of Minotti, the heart and the mind of the company. It was established in 1996, following Renato and Roberto Minotti’s strong intuition, with the intent to interconnect the various phases of the product development process. It is the creative soul of the company.
Minotti Studio is the point of departure and arrival of the company vision and it encapsulates all the skills of the innovation supply chain, from architecture to interior design and decoration, from prototyping to engineering, from graphics to visual design, from marketing to communications.
In Minotti, creativity is strongly encouraged and supported also through important investments. The department is in continuous expansion and now counts nearly 30 professionals, who work together to convey Minotti’s vision through the various touchpoints of the brand. The studio deﬁnes the concept behind each year’s collection and guarantees the coherence of this concept throughout the entire value offering.
In 2019 Minotti Studio has been deeply renovated widening its research and creative laboratory in which people with skills in the ﬁelds of product design, engineering, interior design, graphic design and communication are united by the desire to innovate.