September 2023 sees the launch of the new ADV campaign featuring Dylan, the new modular seating system by Rodolfo Dordoni, presented last April at Salone del Mobile.Milano 2023.
Classicism and contemporaneity come together in a single design punctuated by couture-inspired stitching: an extremely versatile system in which the rigour of the forms and yet their ability to convey a sense of comfort and cosiness combine with the sinuous, enveloping lines of the new Raphael family of seats designed by GamFratesi.
The furnishing pieces are framed by the architecture, which is characterised by alternating colours and a clever interplay of contrasting materials. Its wood panelling, exposed concrete and satin-finished steel, in perfect harmony with the surrounding natural landscape, breathe life into a sophisticated atmosphere, embodying and expressing the refined Minotti lifestyle.
The new ADV campaign will be launched internationally in over 40 countries in more than 180 magazines of the most authoritative, prestigious, carefully-selected design, architecture, news, fashion and lifestyle publications, in synergy with the presence of the new 2023 Collection in the flagship stores and authorised retailers of the Minotti network worldwide.